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5 Ways to Get More People to Subscribe to your Emails

Assume you only cooked chicken one way your whole life. Do you think you'd always be drawn to chicken? No, you'd become bored. You should change things up.The same can be said for how to approach growing your email subscriber list. You can't rely on a single approach to function ...

5 Tactics for Successful Higher Ed Email Marketing

In response to the COVID-19 epidemic, higher education institutions in the United States are launching remote learning programs this school year. In reality, more than half of universities will have a distant learning option.With fewer opportunities for face-to-face engagement in the next school year, email communication is more important than ...

Top 5 Emails We love: The Holiday Edition

Our greatest Christmas email campaigns for the winter season"It's the most delightful time of the year!" we'd ordinarily remark, but 2020 has proven to be in its own league of need for Christmas happiness. Even if your winter holidays look a bit different this year, your subscribers and customers are ...

Social Media Facts: How Social Media Is Impacting Your Business

Some small company owners and marketers see social media marketing as the lifeblood of small and medium business (SMB) marketing, claiming that other kinds of marketing, particularly email, cannot link them with their target audience as effectively as Instagram or Facebook.Other small companies are unwilling to devote the time required ...

How to Add a Fixed-Position CTA to Your Email Newsletters

You may provide people as much information as you want, but if they don't act on it, your efforts will go unappreciated.A few call-to-action (CTA) buttons may be required to stimulate greater interest in what you're presenting.CTA buttons are often used on websites to improve user experiences, but they are ...