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Why Email Marketing is Important

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective ...

Holiday Marketing

Here are some things to keep in mind to help your email campaigns shine bright this joyful season.The days are shorter and the air colder. For many, this is a sign that the holiday season is coming!There are less than 50 days before you'll enjoy gifts, lights, friends, and family, ...

Email Subject Lines that Get your Mail Opened

Your subject line directly influences whether or not your email is opened, find out how to create ones that work.You may have heard that you should never judge a book by its cover, but let's face it, you do. The same thing happens to your email, it's judged by the ...

How to add an emoji to email subject line

Learn more about how to use an emoji in your email subject line.The subject line is one of the most important features of your email. It's like the title on a book cover, or even the book cover itself - it needs to encourage your recipient to take a closer look. Your mail ...

Email: Etiquette, Compliance and Integrity

The world of "email" can sometimes seem complicated. But, really, the rules that govern email behavior are simple.EtiquetteWhen you walk into a busy coffee shop, you don't push your way to the counter and demand your Triple Shot Americano. You move to the back of the line and patiently wait for your ...

Are you still Making these 5 Email Marketing Mistakes?

There is a lot of helpful information available to help email marketers get the best results for their time and effort. Yet somehow senders continue to repeat the same mistakes that cost them both time, money, customers and potential leads. Here are some mistakes to avoid.Basically, ask yourself if you’re ...

Why Email Marketing is Still the Best Way to Generate Leads

A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.If leveraged properly, and ...