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5 Tips on How to Improve Your Email Personalization Strategies

Successful email marketing calls for strategic steps. Amongst other things, one way is to have a personal relationship with customers. In other words, building meaningful relationships with customers, that will in turn yield more investment returns. An estimated 3.7 billion people used email in 2017. Statista predicts that this number ...

4 Email Personalization Strategies that Go Beyond a Name

With technology evolving and making people's life simpler in recent years, marketers have not been left behind.The power of email marketing is one of the greatest debts marketers owe to technical breakthroughs.Email marketing improvements have enabled businesses to develop more meaningful connections with their clients, resulting in incredible returns on ...