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Why Relevant Content is the Base of Your Email Marketing

Have you ever signed up for an email list only to be inundated with daily emails that don't pertain to you or your interests? We've all done it. Nobody likes to receive impersonal email after impersonal email, particularly if the substance is unimportant.You probably unsubscribed from that list, or you ...

8 Hacks for Improving Your Email Subject Lines

When it comes to running a successful email marketing campaign, strong subject lines may make or break the effort. Subscribers will examine the subject lines of almost every message you successfully deliver to their inbox, and many will decide whether or not to read those emails based just on the ...

What the iPhone 5 Means to Email Design (and Designers)

The iPhone 5 revolutionized mobile email design forever in 2012, and this essay was created to prepare email marketers for the inevitable changes.The mobile email design scene has altered much more in the eight years afterwards, notably with the recent debut of the iPhone X.The iPhone's Impact on Mobile Email ...

4 Real Life Uses for Animated GIFs in Your Email Marketing

GIFs are also great methods to draw attention to your emails after your subscribers have opened them. Take a look at these great examples of how businesses can (and do) utilize GIFs in email promotions.ConverseConverse announced their new Blank Canvas Monochromatic Collection with an animated GIF in this bright and ...

6 Strategies to Market to Millennials

According to Pew Research Center, millennials have surpassed baby boomers to become the biggest generation in the United States. This generation, born between 1981 and 1997, is well-informed. They grew up with media and are wary of many marketing initiatives.Some businesses have thrived, but many marketers continue to struggle to ...

5 Tips for Writing a Blog Post that Converts

Now that you understand how important having a blog can be for expanding your company, it's time to get down to business and begin creating blog entries that convert visitors into buyers.To that end, we've highlighted 5 recommendations that every content marketer should remember.Determine the purpose of your materialTo create ...

How Effective Is Influencer Marketing?

You undoubtedly had an inkling that social media might transform the way you spent your time, talked with others, and received breaking news items when you first made your Facebook page, allocated your Myspace top 8, wrote your first tweet, or posted your Instagram square.And, despite the fact that the ...

Top 4 Constant Contact Alternatives for 2022

Every email service provider will have both satisfied and dissatisfied clients. As a marketer, you understand that you cannot please everyone.Here's a selection of Constant Contact alternatives to help you discover an ESP that's right for your business.Campaign Monitor vs. Constant ContactCampaign Monitor is a prominent, user-friendly email marketing software ...