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A Simple Way to Build your Email Marketing Plan

A few easy suggestions to help you create and carry out a 2017 Email Marketing Strategy.We know you're busy making your New Year's Resolutions for yourself or maybe your business, but this year, we want you to consider not making any resolutions at all. While the idea of resolutions is ...

Are you Mature Enough to be in Marketing?

Learn more about what you can do for yourself to be a better marketer.Anyone who manages to floss their teeth once a day really ought to be considered mature, right?According to Wikipedia, the definition of psychological maturity is "the ability to respond to the environment in an appropriate manner". Of course, that definition ...

Effective Email Marketing – 7 Great Tips

Email marketing reigns supreme when it comes to digital marketing.Even Facebook, which is currently a popular platform for marketing, does not come close. Effective email marketing returns $38 for every $1 spent by a brand. Plus, what makes email marketing so powerful is email is still a preferred channel of ...

4 Tips to Grow Blog Audience through Email Marketing

Since your blogging journey is unique, one idea might give you results faster than the other. Which one seems to stand out for you? Pick it, implement it, then measure and improve upon the results you get.You're already doing the work. You learned how to start a blog and began publishing content ...

How to Get Started with Data-Driven Email Marketing

Digital marketing has expanded over the years thanks to the development of new methods such as search engine marketing, social media marketing, and content marketing, to name a few.And yet, email is still the go-to marketing channel for companies looking for a reliable, recurring ROI. This is not to say ...

Types of Recruitment Email Marketing Content

Email can be a great channel to use for recruitment. Whether you’re looking to hire employees for your company or you’re a recruiter working for multiple companies, your email list can be a huge asset … if you use it well. Find out what mass mailing is in recruitment.You probably ...

How to Promote Your Social Media Channels Via Email

Are you getting lots of followers and interaction on Instagram, Twitter, Facebook, and other social sites? Or do you feel as though your company’s social media posts are simply sinking without a trace?It can be tricky to promote your social media channels to your existing online audience. You may well have social ...

Is Email Marketing Inbound or Outbound?

Many people don't know if email is an inbound or outbound marketing method. In reality, it can be either or both. Before we talk about why, let's start by defining some terms.Outbound marketing includes things like cold calling and buying media. These are ways to flood the market with your ...

Is Email Marketing Hard? 5 Things Digital Marketers Need to Know

How do you wake up? After turning off the alarm, many customers check their email.268 billion emails are sent every day. Your subscribers' inboxes are likely filled like yours.This may overwhelm marketers. How can you get through people's loud inboxes and get action? How to start?Email marketing isn't terrifying.Segmentation, personalisation, ...