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11 Tips for Writing an Email like a Boss

Copywriting
“Email is a push channel, so we need to push it to work harder”– Kath PayEmail is the most effective channel for growth, but it also requires a lot of commitment. Stick to the basics, follow the appropriate methods, and wait patiently. Write emails to dominate your competition and take ...

Double Opt-in vs Single Opt-in Email Contacts

Ecommerce
Learn more about how double opt-in and single opt-in works, what is the biggest difference between them and how to use them right.Any subscriber you've added to your list must give you permission to email them, when you use a double opt-in version, this two-step process offers you a complete ...

The Power of Brilliant Storytelling in Email

Inspiration
 What is it about storytelling that attracts us so much? You would be amazed to find out that it all boils down to a combination of human nature, some digital magic, and yes, science.What is storytelling?Storytelling by definition is simply the act, or should we say art, of telling or writing ...

Analyzing Campaign Results

Campaigns
Preparing and submitting your campaign is one part of success in email marketing. To improve the sending results you need to learn from your previous experiences. This article will help you with evaluating your campaign results.Once you send your campaign you can analyze its results by using our tools. The ...

Why Email Marketing is Still the Best Way to Generate Leads

Email marketing
A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.If leveraged properly, and ...

How to Reach Millennials with Email Marketing

Copywriting
Connecting with younger generation through email may be a difficult task. But is it really?I’m sure you’re familiar with the term “Millennials are killing industries” that was once a popular title of many articles. They mourned over cable TV, doorbells, or even divorce. Furthermore, many are sharing similar concerns when it comes ...

Email A/B Testing: The Ultimate Key to Better Emails

Testing
Email marketing is an art and science that works on certain tactics and principles.It's not simply "feeling out" the recipients and hoping that they will enjoy your content. You need to find a way to figure out what makes your customers click on your emails more. The best way to ...

Deliver Your Published Blog Posts to your Subscribers

Copywriting
Deliver your published blog posts to your subscribersMany marketers’ content marketing strategy is closely aligned with their email strategy, but that content is generated and published outside of their email platform using a separate CMS or blog. We’re excited to announce that a brand new feature that makes it easy ...
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