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10 Essential Tips when Changing your Email Service Provider

16 August 2022Email Tools

If you're not happy with your current ESP the good news is that you don't have to stay with them. If you need a bit of help making the leap to a new provider, here are some tips that can make the transition smoother.How to change your email service provider? ...

The Lazy Email Marketer: Achieving Maximum Campaign Results with Minimal Effort

08 August 2022Email Tools

No one likes to be called lazy, but we’ve all had at least a few times when motivation is lacking. By focusing your efforts on the most important aspects of email marketing you’ll be pressing the “send campaign” button without ever having to leave your recliner. Here’s your guide to ...

Email Marketing Attribution: How to Measure the Impact of your Email Efforts

07 April 2022Email Tools

Email marketing attribution is a great way to give credit to channels or touch points in your sales and marketing funnel.By keeping track of these touchpoints' return on investment (ROI), marketers can figure out which channels are the most valuable. This lets them maximize their budget while still making the ...

5 Ways to Measure Email Marketing Effectiveness

05 April 2022Email Tools

How successful is your email marketing?If you have to pause, think, and guess, you may need to adjust your measuring procedures. So you can respond confidently as your campaigns unfold.You may be tempted to depend exclusively on open and click-through rates to gauge email marketing performance. Depending on your aims, ...

What is Email Source Code and Why Should I Care?

14 March 2022Email Tools

No matter how long you've been in email marketing, you're surely aware that open and click-through rates are crucial.There are several strategies to enhance these KPIs, ranging from tweaking your material to generating fantastic subject lines.However, many marketers fail to take the effort to grasp email source code, instead relying ...

Why Restaurants Should Test Email Content Right Now (And How)

14 January 2022Email Tools

To put it mildly, the COVID-19 epidemic has been a rollercoaster ride that has impacted many businesses.Those in the food and beverage businesses, particularly restaurants, have been affected particularly hard.Most eateries saw a significant decrease in customers earlier this year. This was owing to severe limits imposed to prevent the ...

4 Reasons Your Email List is a Valuable Marketing Tool

02 December 2021Email Tools

The area of marketing is a demanding one, and marketers are charged with obstacles that seem to be impossible to overcome, such as capturing attention spans that are becoming shorter and expanding numbers week after week.Continue reading to find out how your email list can be a strong and profitable ...

Archive

10 Essential Tips when Changing your Email Service Provider

The Lazy Email Marketer: Achieving Maximum Campaign Results with Minimal Effort

Email Marketing Attribution: How to Measure the Impact of your Email Efforts

5 Ways to Measure Email Marketing Effectiveness

What is Email Source Code and Why Should I Care?

Why Restaurants Should Test Email Content Right Now (And How)

4 Reasons Your Email List is a Valuable Marketing Tool

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