“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”

– Joe Chernov

While we place a high value on the do’s, we frequently overlook don’ts. It ultimately costs us a lot. To write an email like a boss, avoid making the below mistakes!

1. Never send an angry email: We recommend you use a friendly tone when writing an email. Yes, we understand how difficult email marketing can be at times.
   
   However, never express your frustration, confusion, or any other negative emotion in an email. Don’t write anything you’ll regret later! If you ever feel frustrated or disturbed while writing, take a break and stop. This short break will help you more than you can imagine.
   
2. Avoid using emojis or acronyms: Although it’s debatable, emoji usage in emails often makes you appear unprofessional. If you use acronyms in emails, your clients will likely be perplexed or misunderstood!
   
   Therefore, we highly urge you to avoid using emojis and acronyms. Instead, if you want to sound humorous, consider adding a funny and relatable meme to your email.
   
3. Don’t use too many exclamation marks: There is no problem with using exclamation marks when necessary, but using too many in your emails can appear unprofessional. It may reduce the importance of your emails. So, if it is not absolutely necessary, avoid using exclamation marks. 
   
4. Limit the number of emails you send at once: Don’t irritate your audience when trying to impress them. Just because you can send thousands of emails at once doesn’t imply that you should.
   
   Instead, take your time, personalize your emails for specific audience groups and write concisely and consistently.  
   
5. Don’t apologize: ‘Customer is always right’ is a longstanding philosophy! However, this shouldn’t always be the case when working as an email marketer. Don’t apologize for things that don’t call for it. It has the potential to undermine your authority seriously!
   
   Be aware of your worth, appreciate the value of your time, and refrain from saying sorry when you aren’t really at fault.
   
6. Avoid using doubtful phrases: People prefer to hear from experts rather than novices. That’s why we always advise you to be confident in your statement. Using words like ‘think’ can cast doubt on your expertise and authority.  
   
7. Prevent Repetition: We typically think we should repeat crucial sentences for clarity. But in reality, if you keep repeating yourself, your readers may become confused. So, don’t keep repeating the same information.