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4 Tips to Reply to Emails like an Expert

“Stop trying to be amazing and start being useful.”– Jay BaerWe believe responding to an email is more important than sending the initial email! Since your clients expect a response from you, it means they are interested in a conversation with you and have a high chance of becoming a ...

Don’t Send these 5 types of Emails

Learn more about types of emails that marketers should not send.Discover 5 types of emails that marketers should not send.1. Email that doesn't comply with the lawMany countries have laws in place that have clear guidelines for email senders. The PECR, CAN-SPAM, and CASL are common examples.These laws outline the very basic requirements that ...

How to add an emoji to email subject line

Learn more about how to use an emoji in your email subject line.The subject line is one of the most important features of your email. It's like the title on a book cover, or even the book cover itself - it needs to encourage your recipient to take a closer look. Your mail ...

10 Tips for Getting your Emails Opened on Mobile Devices

Check out a few easy things you can do to help make your emails better for mobile.What percentage of emails are opened from mobile devices? A study done by the Pew Research Center reported: (...)some 88% of smartphone owners used email on their phone at least once during the study period, making email a ...

E-commerce Email Automation – 3 Essential Email Ideas

Discover 3 more ways you can enhance your e-commerce automation strategy.If you're using autoresponders or triggered campaigns to enhance your email marketing strategy already then you know how useful it is to have a consistent and reliable way to communicate with your customers. Here are 3 more ways you can enhance ...

The Importance of Customer Retention using Email Marketing

Marketing isn't just about attracting new customers. By shifting your approach you can tap into the power of customer retention to grow your business.Recently I wrote an article about how to create a trusting relationship between your business and email subscribers. This post continues to expand on this with a focus ...

The Truth about Purchasing Email Lists

There are many potential drawbacks and consequences of using a purchased contact list. Find out more below.If you're not sure why purchasing a list is a bad idea, don't worry, we'll explain. We'll also help you explore different methods for developing a list of engaged subscribers over time.What is a purchased contact ...

Why Email Marketing is Still the Best Way to Generate Leads

A report looking at digital marketing trends in Ireland, by Wolfgang Digital, revealed that email is still the most effective means of communication to nurture and convert leads. The report further stated that email results in as much website traffic as every other social media platform combined.If leveraged properly, and ...

How to Double your Email Marketing Open Rates

How well your email marketing strategy is doing depends on many factors and email open rates is one of them. Therefore, it is imperative to entice more and more subscribers to open your emails; more opens means you are going to get leads, conversions, and revenue.If your email open rate is ...