Assume you only cooked chicken one way your whole life. Do you think you’d always be drawn to chicken? No, you’d become bored. You should change things up.
The same can be said for how to approach growing your email subscriber list. You can’t rely on a single approach to function indefinitely.
As a marketer, you understand that your email list is your key to increasing brand exposure and turning leads into paying customers. The opt-in landing page is not the only road to success; there are plenty more successful methods of generating new leads.
To keep your customer lifecycle flowing, you must constantly feed new prospective leads into the cycle by encouraging them to subscribe to your email messages – and to do so, you must follow best practices for getting more individuals enrolled to your emails.
Considerations before redesigning your subscription procedure
Before we get into those email subscription best practices, let’s get one thing straight: You must actively manage your present list. It’s no longer enough to compile a long list. Create an active subscriber list instead. And in order to do so, you must conduct appropriate email list hygiene.
Let us go back and explain what we just said: The standard sign-up landing page is not inherently flawed. It will assist you in expanding your email list. It should not, however, be your sole technique. Even if you distribute that landing page across several channels, you can’t ensure that you’ll get the quantity of leads you want.
Consider these five recommended practices for increasing the number of subscribers to your email list.
1. Permanent lead magnets
Customers visit your website because they are looking for what you have. Offer them something extra while they’re there. Marketers are well aware of how effective rewards are. This is when a lead magnet comes in helpful.
Lead magnets attract people to freely give you their email address and other pertinent information. You’ll need something worthwhile in exchange to make this work. Lead magnets must:
- Showcase your company’s expertise or thought leadership
- Educate viewers on a certain technique or talent
- Provide useful advise or thoughts on a certain issue.
- Help build market awareness
Lead magnets exist in a variety of shapes and sizes, including:
- Study of cases
2. A pop-up with an exit purpose
Exit-intent pop ups assist to swiftly capture the attention of visitors before they leave your site. Exit intents may identify a variety of actions and inactions from users who have lost interest in a page. Among these activities are:
- Page scrolling or reaching the page’s end
- Inactivity or idleness
Depending on the settings of your site, an exit-intent pop up will show as a last-ditch attempt to engage a visitor.
While they should not be your primary source of subscribers, they may be rather useful. In reality, the overall conversion rate for pop ups is at 3.09%. According to certain research, exit-intent pop ups may recover over half of all visitors who depart a website.
3. A sign-up form embedded in blogs or articles
Part of your marketing plan should include releasing high-quality content on a regular basis. So, why not incorporate a call to action (CTA) at the end of your blogs or articles?
In most cases, your CTA directs users to relevant material on your website. You keep their attention, and they are given additional information. Many businesses are now employing branded CTAs to direct customers to downloaded information or opt-in forms.
Campaign Monitor, for example, concludes their posts with a downloadable lead magnet. The customer just submits their details and has access to the free guide.
This is the final piece of information your reader is likely to view on your website, similar to an exit-intent pop up. So, make sure your CTA is not just eye-catching but also worth the extra click.
4. “Thank you for your remark” redirect
Another strategy to attract more subscribers is to stay in touch with them after they’ve visited your site. You might, for example, put a “thank you for commenting” redirect that shows when someone leaves a comment on your site.
This reroute is an excellent chance to establish a connection with a customer by politely thanking them and then inviting them to subscribe to your newsletter.
When a reader writes a remark, always thank them for their time, and what better way to continue the dialogue than to invite them to join your community?
5. Make sharing more appealing
Caring is shown through sharing. When it comes to gaining new subscribers, the same principle applies. Consider providing a reward for sharing your email campaigns.
This would include encouraging your existing subscribers to share something with their friends in exchange for something.
For example, in the ZooShoo example below, the initial subscriber receives a $10 incentive for every friend who refers the brand and converts.
The goal here is to urge your existing subscribers to expand brand awareness and advocacy. And if their efforts result in a buddy joining, subscribing, or buying, your initial subscriber is rewarded.
A robust email list is an essential component of any effective digital marketing campaign. Continually adding to your list is a part of that process. If your typical newsletter sign-up procedure isn’t yielding the desired results, try one of the following five alternatives:
- Magnets made of lead
- An exit-intent message appears.
- An opt-in form embedded in blogs or articles
- A “thank you for your remark” redirect
- Encourage others to share.