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Why Email Marketing is Important

06 September 2022Email marketing

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective ...

How to Make the Summer Email Campaigns More Effective

02 September 2022Campaigns

Check out our simple but useful tips and craft email campaigns that carry the feel of summer.The lazy hazy days of summer are no time to slack on your email campaigns. You can use this time to refresh, re-energize and re-organize your content, goals, lists and more. Use this time ...

11 Ways to Build Trust when you have New Email Subscribers

29 August 2022Deliverablity

Building trust between your business or organization and your email contacts is essential for effective email marketing. Find out how you and your contacts can benefit from a trusting relationship.Building trust between your business or organization and your email subscribers is essential for effective email marketing. You'll benefit by having a more ...

Email Subject Lines that Get your Mail Opened

25 August 2022Email marketing

Your subject line directly influences whether or not your email is opened, find out how to create ones that work.You may have heard that you should never judge a book by its cover, but let's face it, you do. The same thing happens to your email, it's judged by the ...

How to Re-engage your Contacts with Confirmation of Consent Campaign

22 August 2022Best Practice

Almost every sender has contacts on their list that are not responding to emails, meaning they don't open or click the mail and haven't for months. Find out more how you can get them re-engaged.A Confirmation of Consent campaign is a great way to make sure your contacts still want to receive ...

5 Email Types Every Marketer Should Send

22 August 2022Campaigns

If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.We know how frustrating it can be to spend a lot of time ...

Email List Hygiene – 5 Rules to Follow and Keep a Clean List

18 August 2022Lists

As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.It feels good to have thousands and thousands of email addresses on your list, doesn't it? So many contacts! ...

How to Improve your Email Marketing by Using the Marketing Funnel

17 August 2022Automation

During your marketing journey it's likely you've come across many different marketing concepts, ideas, and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.What is the email marketing funnel?The marketing funnel is a concept and image designed ...

Email Delivery Guide

16 August 2022Deliverablity

Email deliverability is a broad topic. Trends change; but there are a few things to always consider which will help you with your campaigns. Whether you are just starting with email marketing or you are here to improve your current projects, this guide should help you achieve success.Every email campaign ...

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