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How to Improve your Email Marketing by Using the Marketing Funnel

During your marketing journey it's likely you've come across many different marketing concepts, ideas, and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.What is the email marketing funnel?The marketing funnel is a concept and image designed ...

Fun and Engaging Email Opt-in Formats to Try on your Website

So, someone has finally convinced you that you need to start implementing an email marketing strategy. Or perhaps you’ve convinced yourself that your existing strategy could be a little more effective.Either way, one of the first things you need to assess as you start this journey is the mechanism you ...

Evolving your Email Audience to Combat Churn

Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but to make the most of it, you have to think beyond list growth. While many brands think the more subscribers the better, that isn't necessarily the case. A smaller, more ...

Email Marketing Funnels: What they are and How to Leverage them

The sales funnel shows a customer's path from brand introduction through purchase. This is a solid marketing strategy basis.You realize there are numerous aspects to your company's marketing plan. The sales funnel foundation should be used in every part of your marketing strategy to target your audience depending on where ...

5 Ways to Integrate your CRM and Email Marketing Software

As a marketer, you want to provide your subscribers with the most relevant and useful material possible.That is how you maximize ROI for the companies you represent. However, focusing just on email marketing software can only get you so far.The fact is that CRM software connects easily with email marketing ...

4 Email Examples for your Marketing Automation Tune-up

Marketing automation is like a slow cooker.You start by adding all the meal's components. Turn it on, and you're almost done. In general, you let the procedure run and wait. Then you have a tasty supper with less time and work than from scratch.Similarly, email automation. Marketers will spend less ...

The Value of an Automated Email Welcome Series

What is the first thing you do when you visit a new website and sign up for an email list? You probably move to your inbox tab and wait for an email to confirm that the action you did was registered.But that initial email is more than simply a confirmation. ...

How to Acquire Customers Using Email Automation

Selling a product or service entails much more than just logistics. Quality marketing and effective communication are required to pique someone's interest in your business in the first place. Perhaps more crucial, your marketing messages must keep customers loyal.This is where email automation comes into play. But, before we get ...