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The Most Effective Ways to Get Testimonials from Customers

Regardless of the sector in which you operate, the process of nurturing leads should always include the inclusion of testimonials as an essential component. Before making a purchase from your company, potential customers are interested in hearing about the experiences of others, regardless of the industry (be it fitness, plumbing, ...

Four Principles of Psychology to Boost Your Customer Referrals

One of the most dependable kind of advertising is word-of-mouth or referral marketing. In fact, referral marketers agree that it is quite lucrative.You don't think so? Take a look at the stats below.92% of individuals are likely to believe a peer suggestion. (Nielsen)Compared to paid promotion, referral marketing produces two ...