1. Select a subject

Choose a theme for your curated email newsletter as the first step.

Will your curated newsletter include email marketing advice? Will you, on the other hand, curate articles regarding web design trends?

Choosing a subject is one of the most important aspects of launching a curated email newsletter, and there are two crucial factors to consider:

• Audience Value – As a marketer, you most likely have a target market in mind, and that target market is likely to be interested in certain sorts of content. The ease of having all the greatest information regarding a certain subject picked and given straight to them is the value of a curated newsletter for subscribers, so make sure the topic you choose corresponds with the sorts of content your target market is interested in.
• Business Alignment – The purpose of creating a curated newsletter is to keep your company at the forefront of people’s minds and to develop thought leadership around your brand. You won’t reach those objectives if the information you curate isn’t relevant to the goods and services your company offers.

You’ll select the correct subject by finding a balance between those two elements.

2. Begin compiling your list

After you’ve decided on a theme, you should begin creating your email list.

We present a two-part method for gaining subscribers and growing your list in our email list development guide.

A great reward + easy sign-up options = a huge email list

Here’s how SitePoint handles it in their newsletter:

Versioning “helps users stay up to speed with the newest web development news so they can go back to developing what they love,” according to the subscribe page’s creative language.

3. Gather incredible stuff to deliver to your subscribers

Now that you’ve decided on a subject and have a growing number of email list subscribers, it’s time to start looking for fantastic material to offer them.

To locate the greatest material for your subscribers, you’ll most likely need to read a lot of information about your selected subject, so build up some basic processes to make this as fast and simple as possible.

Instead of spending hours manually perusing various sources, utilize programs like Feedly and Flipboard to help bring all of that material together in one location.

These tools will aggregate all of your favorite sources into a personalized magazine-style layout, making it very simple to explore articles and uncover fascinating material.

While you uncover anything you want to include in your curated email, you can store it for later using tools like Evernote or Pocket so it’s ready to go when you’re preparing and distributing your newsletter.

If your newsletter’s purpose is to increase sales, studies show that integrating user-generated material, such as reviews and testimonials, has a considerably greater influence on total conversion rates.

Even if the objective of your newsletter isn’t to promote or endorse a product, having user-generated material is a terrific way to demonstrate that you’re interested in what your audience thinks about a subject.

4. Distribute your first tailored newsletter

It’s time to deliver your first curated email to your subscribers now that you’ve picked your theme, developed your list, and compiled your material.

If you’re a Campaign Monitor client, you can construct your campaign by selecting one of our newsletter templates and simply dragging and dropping your content into the email builder.

You can preview how your campaign will appear on desktop and mobile devices once you’ve generated it, so you know it’ll look fantastic wherever your subscribers are reading it.

After testing your campaign, you’re ready to send your first customized email newsletter.

5. Monitor the success of your email newsletter

The effort doesn’t stop when you’ve sent your newsletters to your readers. If you actually want to see success from your email newsletters, you must carefully measure and monitor their effectiveness.

This is accomplished by tracking industry benchmarks and key performance indicators, which will show you how well your newsletter is working. Among the key performance indicators to keep an eye on are:

• Rate of open
• Rate of click-through
• Rate of Bounce
• Rate of unsubscription

These data will show you what is and isn’t functioning. For example, if your open and click-through rates rise, you know your viewers are engaged enough to take action.

Wrap up

Creating and publishing a curated newsletter is a simple method to strengthen your email marketing efforts and increase sales and income for your company. Using the techniques stated today, as well as examining our guide, can help you achieve your goals.