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Email List Hygiene – 5 Rules to Follow and Keep a Clean List

As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.It feels good to have thousands and thousands of email addresses on your list, doesn't it? So many contacts! ...

The Truth about Purchasing Email Lists

There are many potential drawbacks and consequences of using a purchased contact list. Find out more below.If you're not sure why purchasing a list is a bad idea, don't worry, we'll explain. We'll also help you explore different methods for developing a list of engaged subscribers over time.What is a purchased contact ...

How to Grow a Nonprofit Email List and Reap the Rewards

Receiving is far more common than giving among internet users. It is important to provide something of value if you want to establish an email list of people who are interested in engaging with your charity organization.What kinds of things would be of interest to your ideal donor? Is location ...