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The Truth about Using Emojis in Email Subject Lines

Campaigns
According to Jess Nelson of Email Marketing Daily, emoji use is rising by 775% every year. If so many marketers are embracing emoji, it must be a powerful tool, right? Maybe. According to Experian, 56 percent of companies that used emojis in email subject lines had a better open rate. ...

6 Subject Line Tips to Break Through the Clutter

Copywriting
Optimizing your email subject line is a critical step in increasing the effectiveness of your marketing campaign. After all, if your topic fits in with the rest of your readers' inbox, they'll likely ignore your letter.So, how can you craft subject lines that pique the recipient's interest? Here are six ...

50+ Scary Good Halloween Email Subject Lines

Email marketing
Signs that our favorite once-a-year spooktacular horror night is approaching are finally appearing. Candy, pumpkin carving kits, costumes, and Halloween décor are already on shop shelves.This can only mean one thing for email marketers: it's time to start dressing up your email campaigns for Halloween.Even while many marketers are aware ...

Here’s How You Can Improve and Simplify Your Email Copies

Best Practice
When you're knee-deep in making aesthetic modifications to your HTML email design, it's easy to overlook the importance of creating great, snappy language. Tailoring email text to your audience is more than just making sure your message is understandable even when pictures are turned off; it is also about presenting ...

6 Fascinating Subject Lines That Get Your Emails Opened

Templates
"Do you know what the function of an envelope is?" an elderly man asked his 30-year-old son."I don't know, Father," the boy said. Maybe to stamp it and send it to someone.""No, the objective of an envelope is to entice people to open up the letter and discover what's inside," ...
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