Some small company owners and marketers see social media marketing as the lifeblood of small and medium business (SMB) marketing, claiming that other kinds of marketing, particularly email, cannot link them with their target audience as effectively as Instagram or Facebook.
Other small companies are unwilling to devote the time required to establish a social media following, citing evidence that says email marketing is still the most effective technique.
Who is correct? Is one superior than the other?
Without a question, email marketing is more effective than ever. That’s not to suggest there’s no value in employing social media sites, especially when combined with your digital marketing platforms.
Continue reading to learn more social media stats that will demonstrate how powerful this kind of marketing is.
In the digital era, social media is the digital version of word-of-mouth marketing
Word-of-mouth marketing has long been recognized as one of the most effective methods for companies to establish their brand and generate revenue. Because we live in the digital era, it’s tempting to believe that things have changed. Social media networks, on the other hand, are essentially word-of-mouth platforms.
When a company delivers exceptional customer service, people are more inclined to tell their friends and relatives about it. Where do they spend the most of their time talking with friends and family? On the internet.
Customers are much more inclined to post negative evaluations with others online, both to vent their rage and to warn others against a certain firm or product.
What impact does this have on you?
Online reviews and testimonials are an excellent way to obtain visibility and expand your consumer base. Even negative feedback may be used to improve. How so?
When you get a negative review, you have the option to make amends with the consumer. You may react directly to their complaint post, expressing their displeasure and informing them that you’re willing to talk about how to make things right with them. Not only will this calm down the unhappy customer, but it will also place you in a positive light with anybody else who reads the message.
Furthermore, internet reviews might help your Google rankings.
Greater exposure in a shorter period of time
It takes time to build an email list. Increasing your Google ranking with content marketing takes time. Every method of marketing takes time to produce results. Fortunately, combining all of your efforts may assist accelerate the process, and if done correctly, social media marketing can throw your efforts into overdrive.
There are two reasons for this.
For starters, you have the opportunity to immediately contact hundreds, if not millions, of individuals throughout the globe.
Second, depending on the site in which you chose to commit your time, you may end up with high-quality followers. The following are examples of followers:
- Dedicated to your brand
- Make an investment in your products/services.
- are eager to devote time to reading or viewing your material
- Not as likely to result in a high bounce rate.
YouTube is one of the top social media platforms for these kinds of outcomes. The numbers for video marketing are astounding. Video is increasingly becoming the favored method of reaching out to an audience.
People adore videos, and for good reason. According to HubSpot, more than half of customers want to see more video content from businesses they adore.
Video material is interesting and amusing, and it allows the viewer to learn more in less time. It’s always crucial to remember that a consumer’s willingness to remain loyal to a business is determined by the value that the firm gives to them. Because customers can obtain more material in a shorter period of time, videos help you to grab more attention.
Your social media presence humanizes the brand
Consumers are unwilling to support a faceless brand. They base their purchasing choices, in part, on other people’s opinions and testimonies, but also on the personal connection they have with a business.
Every brand has a distinct personality. Yours may be communicated to your target audience via the material you provide.
While textual content may properly portray your personality, video marketing can take things to the next level. You may add a face to the brand by using videos. When customers learn who is behind their favorite companies, their loyalty develops.
Humanizing your brand entails far more than a beautiful logo and frequent blog entries, or even regular social media postings. Including video content in your marketing approach can help you get better outcomes.
Videos may include:
- Used by itself on a video social media site such as YouTube or Vimeo
- Used in Twitter, Facebook, Instagram, and even Pinterest social media postings
- Integrated into your website and/or blogs
- Included in your email newsletters
Is email marketing doomed because of social media? Surprising email marketing statistics
Social networking is an excellent tool for marketing your company. It’s inexpensive, doesn’t have to be time-consuming, and you have a variety of platforms to pick from.
Because of the increased reach, many company owners wonder: Is social media the end of email marketing?
The answer is simple: no, it does not.
Here are a few email marketing facts that will make you reconsider the notion that email is dead.
- Only 2% of Facebook followers see the postings of firms they follow in their news feed, whereas 98% of emails get delivered to the proper subscriber’s inbox.
- The number of email accounts much outnumbers that of Facebook and Twitter (combined)
- Email marketing generates more organic growth than social media marketing, and the total conversion rate is greater.
Why is email marketing still so popular when so many people use social media?
The key reason for this is because it enables you to create a one-on-one connection with your audience.
Consider your social media followers to be acquaintances, whilst your email subscribers are friends. You may engage with strangers on occasion, but you have fantastic chats with your friends on a regular basis.
Your subscribers have a same subconscious perspective. They may like a company on Facebook or Instagram, but that doesn’t imply they’re eager to devote time in it. However, if a certain brand is really important to them, they are prepared to reveal their email address. It is a financial investment in the relationship.
Companies that bring material to their email are those whose opinions they appreciate and who provide them with a lot of value.
Most SMB owners and marketers consider email marketing to be the simplest and most successful method of promoting their company.
We’ve only given a few key email marketing statistics, but it’s evident that email marketing is very much alive and thriving. In fact, it is a critical component of every company’s marketing plan.
However, this does not imply that social media marketing and email marketing are rivals. Rather, they should be seen as complimentary.
One does not and cannot substitute for the other. They’re quite distinct tools, partially because you connect with your audience differently on each. In the end, combining them will provide a larger ROI than employing them separately.
Today, we shared several social media stats that demonstrate its effectiveness as a marketing platform. Some key facts concerning social media marketing and how it pertains to small business marketing:
- Video content allows you to do more in less time and humanizes your business.
- People are more inclined to share both positive and negative brand experiences on social media.
- When combined with other marketing tools and tactics, social media marketing may save you a lot of time and money.
Also, keep in mind that social media and email marketing are not rivals. They may (and should) be used in tandem; otherwise, you’re passing up a terrific chance to maximize the return on your marketing investment in terms of time, money, and effort.