engagement - Mailsnap

Why Do People Ignore my Emails

02 September 2022Best Practice

Check out our tips and craft interesting and engaging emails.Did you know that every day over 112.4 billion business emails fly around the world? Imagine how many emails are to individual people every day. Okay, we got it - it’s about 122 emails! Impressive right? If you are sending emails and don’t get the opens and ...

Using Emojis in Email Marketing – Pros and Cons

01 September 2022Email Tools

Emoticons in email can be a hit or miss. Let's expand on the usage of emojis and if they are really right for your business.Emojis have come a long way. Originating from 1997 in Japan, they quickly gained popularity worldwide in only 10 years. With the starting number of 90, ...

Don’t Send these 5 types of Emails

31 August 2022Best Practice

Learn more about types of emails that marketers should not send.Discover 5 types of emails that marketers should not send.1. Email that doesn't comply with the lawMany countries have laws in place that have clear guidelines for email senders. The PECR, CAN-SPAM, and CASL are common examples.These laws outline the very basic requirements that ...

A Simple Way to Build your Email Marketing Plan

25 August 2022Digital Marketing

A few easy suggestions to help you create and carry out a 2017 Email Marketing Strategy.We know you're busy making your New Year's Resolutions for yourself or maybe your business, but this year, we want you to consider not making any resolutions at all. While the idea of resolutions is ...

Email Subject Lines that Get your Mail Opened

25 August 2022Email marketing

Your subject line directly influences whether or not your email is opened, find out how to create ones that work.You may have heard that you should never judge a book by its cover, but let's face it, you do. The same thing happens to your email, it's judged by the ...

Email List Hygiene – 5 Rules to Follow and Keep a Clean List

18 August 2022Lists

As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.It feels good to have thousands and thousands of email addresses on your list, doesn't it? So many contacts! ...

6 Unexpected Ways to Become a Better Marketer

15 August 2022Inspiration

Check out these science-backed ideas that might just change the way you work.The path to becoming a better marketer is often fraught with lists of qualities you should have in order to succeed. Sure, it's great to have the tenacity or be an extrovert, but it's more important to cultivate and ...

7 Ideas to Reach New Customers

11 August 2022Deliverablity

See the following tips to assist with reaching new customers!The usual, older, more traditional types of marketing that can help you reach new customers can be expensive (printed flyers, billboards, television ads or radio time, etc). Elastic Email boasts the cheapest rates on the market. Why wouldn’t you utilize Elastic Email’s ...

The Power of Brilliant Storytelling in Email

10 August 2022Inspiration

What is it about storytelling that attracts us so much? You would be amazed to find out that it all boils down to a combination of human nature, some digital magic, and yes, science.What is storytelling?Storytelling by definition is simply the act, or should we say art, of telling or writing ...

Effective Email Marketing – 7 Great Tips

10 August 2022Digital Marketing

Email marketing reigns supreme when it comes to digital marketing.Even Facebook, which is currently a popular platform for marketing, does not come close. Effective email marketing returns $38 for every $1 spent by a brand. Plus, what makes email marketing so powerful is email is still a preferred channel of ...

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