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4 Tips to Reply to Emails like an Expert

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“Stop trying to be amazing and start being useful.”– Jay BaerWe believe responding to an email is more important than sending the initial email! Since your clients expect a response from you, it means they are interested in a conversation with you and have a high chance of becoming a ...

2022 Email Marketing Trends you should Look out for

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We’re currently in 2022, and it doesn’t seem like it’s gonna be much different. So brace yourself for impact and prepare for another trying year in the marketing industry.Let’s be honest - it was not an easy year. With everything going on around the world nowadays, it seems we slowed ...

A Beginner’s Guide to Email Deliverability

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Email marketing is one of the most vital channels businesses can use to reach out to their audience. The fact that people signed up to your email list means they’re interested in what you have to offer. As a result, expect to generate high open and click-through rates from the emails you ...

Anatomy of an Email: Magnolia Market

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So you've ever flipped the channel to HGTV or browsed home decor on Pinterest, you've probably heard of Chip and Joanna Gaines. They're the stars of hit television show "Fixer Upper," owners of Magnolia Homes, a remodeling and design business, and the beloved couple that made Waco, Texas a travel ...

6 Ideas to Get a Subscriber’s Attention in 8 Seconds or Less

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You've probably heard the now debunked statistic that human beings only have an eight-second attention span. While we are still able to keep our focus longer than a goldfish, it's true that our ability—and desire—to pay attention has evolved.As you might imagine, our devices are largely to blame. As screens spread our attention thin, email ...

5 Tips for Developing a Better Newsletter Format

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If you are like the average person in a typical office job, then you likely receive over 120 emails per day.  Some, obviously, are more important than others. Some may be work-related while some may not. As an email marketer, you need to figure out how to make your email stand out ...

5 Ways to Supercharge your Email List Growth & Prevent Churn

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What exactly is email list growth?Email list growth is the process through which companies increase the number of email subscribers on their mailing lists. Email lists are significant since they allow for consistent communication between a company and its customers.And, since email marketing has greater conversion rates than any other ...

6 Email Marketing Campaigns with Killer Gifs + Tips

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Do you want to jazz up your email? A GIF could do the job. GIFs are not only visually appealing, but they are also effective. According to research, emails with a GIF within have a 26% greater clickthrough rate than non-GIF counterparts.Email-based marketing have also greatly increased income. According to ...

How to Map the Content for your Event’s Email Calendar

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What is the greatest email marketing technique when your objective is to sell as many tickets to your event as possible?A. Send out regular emails to your whole contact list with the subject "Buy tickets!"B. Create a strategic mix of material that includes direct promotion, event details, and compelling supporting ...

How a Mission Statement can Refresh your Brand Identity

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Take a long, deep breath. Yes, your mission statement has a lot riding on it. The procedure is similar to a meditation retreat in that it is difficult yet therapeutic.And, like a meditation retreat, you'll be glad you went through the pain when you get to the other side. Use ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.