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7 Things to Avoid while Writing Emails

“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”– Joe ChernovWhile we place a high value on the do’s, we frequently overlook don’ts. It ultimately costs us a lot. To write an email like a boss, avoid making the below mistakes!Never send an angry email: We ...

11 Tips for Writing an Email like a Boss

“Email is a push channel, so we need to push it to work harder”– Kath PayEmail is the most effective channel for growth, but it also requires a lot of commitment. Stick to the basics, follow the appropriate methods, and wait patiently. Write emails to dominate your competition and take ...

Why Email Marketing is Important

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective ...

How to get the fastest delivery

Discover how to get the fastest delivery for your bulk marketing or transactional mail.Elastic Email is designed to deliver your bulk marketing or transactional mail quickly, efficiently and effectively. After all, this is what we do! However, because the world of email delivery is fairly complicated and involves quite a ...

Using Emojis in Email Marketing – Pros and Cons

Emoticons in email can be a hit or miss. Let's expand on the usage of emojis and if they are really right for your business.Emojis have come a long way. Originating from 1997 in Japan, they quickly gained popularity worldwide in only 10 years. With the starting number of 90, ...

Double Opt-in vs Single Opt-in Email Contacts

Learn more about how double opt-in and single opt-in works, what is the biggest difference between them and how to use them right.Any subscriber you've added to your list must give you permission to email them, when you use a double opt-in version, this two-step process offers you a complete ...

Holiday Marketing

Here are some things to keep in mind to help your email campaigns shine bright this joyful season.The days are shorter and the air colder. For many, this is a sign that the holiday season is coming!There are less than 50 days before you'll enjoy gifts, lights, friends, and family, ...

A Simple Way to Build your Email Marketing Plan

A few easy suggestions to help you create and carry out a 2017 Email Marketing Strategy.We know you're busy making your New Year's Resolutions for yourself or maybe your business, but this year, we want you to consider not making any resolutions at all. While the idea of resolutions is ...

Email Subject Lines that Get your Mail Opened

Your subject line directly influences whether or not your email is opened, find out how to create ones that work.You may have heard that you should never judge a book by its cover, but let's face it, you do. The same thing happens to your email, it's judged by the ...