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Double Opt-in vs Single Opt-in Email Contacts

Learn more about how double opt-in and single opt-in works, what is the biggest difference between them and how to use them right.Any subscriber you've added to your list must give you permission to email them, when you use a double opt-in version, this two-step process offers you a complete ...

How to add an emoji to email subject line

Learn more about how to use an emoji in your email subject line.The subject line is one of the most important features of your email. It's like the title on a book cover, or even the book cover itself - it needs to encourage your recipient to take a closer look. Your mail ...

6 Steps to Creating the Best Email Ever

Have you ever been stressed about writing an email? We all have. Virtually anyone with experience in email marketing has tried to write the best email ever.Unfortunately, knowing how to do email marketing doesn’t necessarily imply expertise in content creation. And creating the perfect email? It's a daunting task.Maybe you can spot ...

What is the Best Image File Size for Email?

It can be fun and creative to design an email campaign, but there are often some technical issues to deal with as well. As you work on your email marketing strategy, you may come across some very specific questions, like how much text is too much text? From a design ...

The Top 6 Reasons your Emails Go to Spam

As an email marketer, you most likely believe that spam is solely delivered by unscrupulous fraudsters attempting to prey on unsuspecting people. That, however, is not the case. Even reputable email marketers' communications might wind up in the spam bin.The fact is that there is more spam than you realize. ...

Is Email Marketing Inbound or Outbound?

Many people don't know if email is an inbound or outbound marketing method. In reality, it can be either or both. Before we talk about why, let's start by defining some terms.Outbound marketing includes things like cold calling and buying media. These are ways to flood the market with your ...

How to Gain Insights from your Competitors’ Email Campaigns

Business benefits from friendly rivalry. Keeping an eye on the competition while creating your own niche is the marketing sweet spot.Analyzing rivals' efforts might help you improve your marketing techniques. Many successful firms analyze their competitors to learn from them.Email marketing may reveal a company's customer-service style and target demographic. ...

3 Real Estate Email Marketing Strategies to Try

Does your company have an email marketing plan for real estate that works?If you don't have one, making one should be the next thing on your list.Successful email campaigns have been shown to have the best return on investment (ROI) of any channel. This is especially true for real estate ...