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How to Improve your Email Marketing by Using the Marketing Funnel

During your marketing journey it's likely you've come across many different marketing concepts, ideas, and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.What is the email marketing funnel?The marketing funnel is a concept and image designed ...

What is the optimal time to send your email?

Check out our answer to the long-standing question of all email marketers and senders - "What is the best time to send email?"Developing consistently reliable interest in your mail begins with the time of day you are sending mail to your subscribers. Sending your emails at the right time helps increase engagement ...

Fun and Engaging Email Opt-in Formats to Try on your Website

So, someone has finally convinced you that you need to start implementing an email marketing strategy. Or perhaps you’ve convinced yourself that your existing strategy could be a little more effective.Either way, one of the first things you need to assess as you start this journey is the mechanism you ...

Evolving your Email Audience to Combat Churn

Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but to make the most of it, you have to think beyond list growth. While many brands think the more subscribers the better, that isn't necessarily the case. A smaller, more ...

7 Ways to Avoid Landing in the Spam Folder

What's the worst thing that could happen after you plan and run an email marketing campaign? The answer for most marketers is "My messages end up in the spam folder."If your emails are marked as "spam" instead of going to your subscribers' inboxes, they will never be seen or read. ...

Email Marketing Funnels: What they are and How to Leverage them

The sales funnel shows a customer's path from brand introduction through purchase. This is a solid marketing strategy basis.You realize there are numerous aspects to your company's marketing plan. The sales funnel foundation should be used in every part of your marketing strategy to target your audience depending on where ...

5 Ways to Integrate your CRM and Email Marketing Software

As a marketer, you want to provide your subscribers with the most relevant and useful material possible.That is how you maximize ROI for the companies you represent. However, focusing just on email marketing software can only get you so far.The fact is that CRM software connects easily with email marketing ...

Ramp Results with Six Customer Segmentation Tricks

Important email content. Marketers must ensure their messaging engage with audiences so contacts will read and act.How can you write something special for a big audience in various buyer's journey stages?This article explains why email marketing initiatives require consumer segmentation. We'll also offer unique ways to segment viewers beyond demographics..Why ...