Sales is a constantly developing discipline.
Products, customers, and sales channels are all changing all the time. Email, on the other hand, is one of the most successful mainstays for promoting any form of offer.
Even in this day and age, when digital platforms and advertising strategies are continuously evolving, email remains a go-to tool for meeting sales targets. While every aspect of an email is crucial, the topic is likely the most significant.
In the samples below, you’ll discover how some of the industry’s biggest brands handle sales emails. In addition to demonstrating how the aforementioned recommended practices might be implemented, you’ll learn how each allows you to be creative.
1. A 15% discount on everything
The question “how much?” or any version of it is usually asked in sales.
It pays to include those figures directly in the subject line of your sales emails. This email goes above and beyond the call of duty.
This email informs the recipient that everything is on sale. It exemplifies how little is more. Consider how much more powerful this is than a more eloquent choice such as “Get 15% off all product categories” or “Every sort of product we offer is 15% off.”
As an extra benefit, the firm utilizes the email image to highlight each of the individual product categories that are eligible for the discount.
2. There are just a few hours remaining
The sense of urgency motivates people. People are more inclined to contact you if they know there is just a little time remaining in a sale – even if they aren’t especially interested in the things on offer.
FOMO is not just prominent among specific groups (almost 70% of millennials), but it may even affect individuals with better incomes.
This example begins by informing the reader that there is just a limited time remaining in a large sale — specifically, Black Friday. Combining the restricted period with a well-known holiday may double the effectiveness.
These emails may also be sent automatically at other time intervals, such as one month, one week, a few days, one day, or even few hours.
3. Get some rest now and pay later
This email subject line is adaptable to almost any business or product line. The idea is straightforward: enjoy the stuff now and pay later.
Because it is focused on financing or specific payment plans, it is ideal for a segmented strategy. Customers may be eligible for this one depending on prior purchasing history, loyalty, income bracket, and line of employment. Special offers for long-term subscribers, price reduction for low-income clients, and discounts for emergency service providers are some examples.
The simplicity of this example is what makes it stand out. Customers understand what they’re receiving and understand the need of reacting swiftly. Because a smart subject line encourages people to open and reply, the “__ now, pay later” strategy is absolutely worth a shot.
4. The selling has begun
You may notify consumers as soon as a deal begins, rather than simply when there is little time remaining on it.
This one might be adapted to a certain period, such as the holidays, or depending on a company-specific event. When a corporation wants to optimize the efficiency of a sale, an email like this is a necessary.
It might also be preceded by emails advertising the sale ahead of time, allowing consumers to prepare and peruse the things they’ll want to purchase.
An complete campaign might be constructed around the sort of goods being sold in the run-up to the event. For example, a range of security goods may be preceded with text describing how the devices assisted in the prevention of cyber assaults.
5. Limited editions, high costs
Exclusivity does not only imply obtaining difficult-to-find rates. It implies having the opportunity to purchase things that are not accessible in every shop. When these sorts of items become available, it is simpler to create a campaign around them.
This strategy may be adopted by companies aiming to increase their competitive edge. Consider how it may be used to other industries:
- Restaurants: “The only location in town providing your preferred food.”
- Fitness facilities: “Get classes that other gyms don’t have.”
- Nonprofits: “Working on issues that are often disregarded.”
This topic line has two layers of intrigue. You’re not only acquiring hard-to-find items; you’re also getting them for cheaper costs than normal.
Email subject lines for sales should include something unique. Even though emails are among the most popular sales techniques available, you must ensure that your reader gets beyond the opener. Remember:
- Subject lines that are catchy might keep you out of the spam bin.
- Use statistics, be detailed, and think like your readers.
- Use FOMO and current events to your advantage.