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6 Unexpected Ways to Become a Better Marketer

Check out these science-backed ideas that might just change the way you work.The path to becoming a better marketer is often fraught with lists of qualities you should have in order to succeed. Sure, it's great to have the tenacity or be an extrovert, but it's more important to cultivate and ...

The Power of Brilliant Storytelling in Email

 What is it about storytelling that attracts us so much? You would be amazed to find out that it all boils down to a combination of human nature, some digital magic, and yes, science.What is storytelling?Storytelling by definition is simply the act, or should we say art, of telling or writing ...

A Great Unsubscribe Option – Why is this Good for Business?

It is no secret that the Unsubscribe link represents a digital marketer’s worse nightmare.Losing a bunch of subscribers after sending a campaign that took you a full night to build from scratch can certainly make you rethink your digital marketing game. Now, while reading this post, you will learn more ...

Debunking Myths Related to Email Marketing

Email marketing can be subjected to numerous myths. Let’s debunk some of the most common superstitions related to email marketing.We live in a world where digital marketing reigns supreme. According to statistics, more than 294 billion emails are sent out every day across the globe. 99% of consumers check their ...

How to Maintain Excellent Customer Service During the Holiday Rush

For e-commerce and brick-and-mortar retailers alike, the busy holiday season poses a number of challenges and opportunities.That may be especially true this year, when experts are forecasting an especially strong season: Holiday sales may grow 4-4.5 percent over last year, and online sales are expected to grow anywhere from 14.9 to ...

Email Feature: Shake Shack

Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. However, they're now facing competition from Shake Shack, the brainchild of Union Hospitality Group's Danny Meyer. While Shake Shack has far fewer locations than Sonic, they've developed a cult following and ...

6 Fresh Ways to Use Email Marketing for Restaurants

Running a restaurant is not an easy task by any stretch of the imagination. You have to manage employee schedules, order food and drink, manage waste, provide exceptional customer service, as well as a great meal, and market your restaurant too. Talk about a full plate!How can you turn a ...