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7 Things to Avoid while Writing Emails

“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”– Joe ChernovWhile we place a high value on the do’s, we frequently overlook don’ts. It ultimately costs us a lot. To write an email like a boss, avoid making the below mistakes!Never send an angry email: We ...

Why Do People Ignore my Emails

Check out our tips and craft interesting and engaging emails.Did you know that every day over 112.4 billion business emails fly around the world? Imagine how many emails are to individual people every day. Okay, we got it - it’s about 122 emails! Impressive right? If you are sending emails and don’t get the opens and ...

Don’t Send these 5 types of Emails

Learn more about types of emails that marketers should not send.Discover 5 types of emails that marketers should not send.1. Email that doesn't comply with the lawMany countries have laws in place that have clear guidelines for email senders. The PECR, CAN-SPAM, and CASL are common examples.These laws outline the very basic requirements that ...

8 Ways to Reduce Email Bounce Rate

Eight effective ways to reduce your bounce rate and experience more sending success.It's frustrating to see your emails bounce. You've sent out your campaign with high hopes, but find out quickly that some of your emails didn't make it too far. There are many different reasons that will cause an email to ...

The Importance of Customer Retention using Email Marketing

Marketing isn't just about attracting new customers. By shifting your approach you can tap into the power of customer retention to grow your business.Recently I wrote an article about how to create a trusting relationship between your business and email subscribers. This post continues to expand on this with a focus ...

Avoid the Spam Folder: Tips for Reaching the Inbox

If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox.Here at Elastic Email, our team of delivery and customer success experts are available 24/7 to help you solve delivery ...

How to Write the Perfect Welcome Email with Examples

You only get one chance to make a good first impression. For your new subscribers, your welcome email IS that chance.Here's why it's so important to nail the welcome email. Because that's the email your subscribers are most likely to open and read. According to Chief Marketer, the average open rate ...