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More Than Email: The Future of Email Marketing 2022

The future of email marketing seems to be a recurring theme in the digital marketing headlines. And more and more marketers are coming to the same conclusion: email marketing is the best way to acquire and keep consumers.Email marketing is predicted to gain traction over the next several years, maybe ...

Why Customer Retention Is the New Marketing

You've probably heard it a thousand times: marketing is all about recruiting new consumers to your company.As marketers, we like discussing the strategies we use to accomplish our objectives. We publish papers, have Meetups, and host conferences to address issues such as branding, SEO, media purchasing, display advertising, branded content, ...

Why You Should Use Buttons in Your Email Marketing Campaigns

Are you dissatisfied with the results of your email campaigns' click-through rates?You're writing excellent material and employing stunning photos, but your click-through rates are lower than you'd want.The issue may be the calls to action you're utilizing.It's simple to include call to action (CTA) buttons anywhere in your email with ...

4 Ways to Maximize Your Holiday Email Marketing in 2021

It doesn't take a marketing expert to know how profitable the Christmas season can be for businesses, or how vital holiday email marketing campaigns are to bringing in income this time of year.Anyone with an email account—which is pretty much everyone—knows to anticipate an onslaught of holiday-themed emails chock-full of ...

How Competitor Emails Can Perfect Your Own

A rising tide, as you may have heard, elevates all ships. Competitors may be a huge pain in the neck in a free market. They may, nevertheless, be your biggest source of inspiration. They keep you from being too comfortable or set in your ways.Here's what to look for in ...

5 Essential Elements of an Effective Welcome Email

Welcome emails have some of the greatest open rates of any kind of communication. They provide an excellent opportunity to engage new subscribers and persuade them to take action.It is timely.It makes a difference to send welcome emails as soon as possible. A significant difference, in fact. Welcome emails are ...

Smart Ways to Use Custom Fields

Custom fields, even in their most basic form, may be a useful tool for gathering and storing more information about your subscribers. On your website, you might include a form to subscribe that also asks users about their unique interests, and then you could send that information back to your ...

6 Ideas for Where to Start in Email Marketing

Email is one of the most effective marketing mediums. After all, it has been demonstrated to provide a $44 ROI for every $1 invested.But there is a lot to learn. First-time email marketers have a lot to learn, from automation to personalisation to list development. In this piece, we'll teach ...