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75 Holiday Email Subject Lines to Light Up Inboxes This Christmas Season

Check out some of the very best holiday email subject lines to inspire your own this holiday season.

How will this affect you? It means that now is the time to start making holiday emails for marketing. Even before Halloween is over, email open rates start to go up.

This post has been updated for 2021, and we’ve added some holiday email marketing campaigns just for you.

Here are 75 examples of holiday subject lines from B2C, B2B, and nonprofits to give you some ideas for your own holiday email campaigns.

B2C email subject lines

Rip Curl: 5 reasons why you should get a SearchGPS for Christmas

Rapha: Black Friday is on the way

Last chance for free shipping (in italics)

Freshbooks: Spread some holiday cheer this year

Food & Wine: 27 Cocktail Recipes for the Holidays

Joss & Main’s Jingle Belles sale starts today and includes gifts for her, best-selling bedding, and more.

Dot & Bo: Ring in the New Year, and the 12 Days of Christmas Gifting Start Now

Kate Spade: Last day! Our Cyber Monday sale gives you 30% off everything.

Things you need in an emergency: Black Friday sale! Come back tomorrow to see what the deals are!

On Cyber Tuesday, Steve Madden is giving 50% off sale items.

Sports Authority: Hurry, Cyber Monday deals end in just a few hours!

BevMo! : Coupon for $20! Big savings on Cyber Monday.

She only wants S E A F O L L Y for Christmas.

The Birchbox boxes are free. Ohh Yeah.

Skechers: Get BLACK FRIDAY savings all weekend at!

Steve Madden says, “If you open just one email on Black Friday…”

Black Friday deals on doorbusters end today. Snag ’em before it slams shut.

San Diego Chargers: Bring a toy to the game to share the joy!

J. Crew: It’s fine to buy more than one thing during this sale.

Provisions by Food52 makes it easy to give gifts by offering free shipping, discounts on gift cards, and our top picks.

Black Friday is the end. Doorbusters start now. Don’t play the drum.

Gobble up these deals, vacationist!

Orbitz: Good gravy! 20% off

Food & Wine: 15 Thanksgiving Drinks to Sip on While Cooking

Black Friday is Here Early, Says Nordstrom

Patagonia: If you give, we’ll give the same amount.

Lyft: Ride with us on #GivingTuesday

This week’s forecast for Instacart? Holiday grocery shopping without stress!

Southwest: Snow Fare Is Like A Low Fare!

De Beers: You still have time…

One Kings Lane: Grab bag after Christmas: choose a gift for yourself

Anthropologie: Must-haves for Thanksgiving hosting, toasting, and roasting

Rapha: Last days for Rapha Gifts to be shipped by express mail

Monoprice: Get 10% off everything on the site and shop our holiday gift guide!

Get 50% off at Shutterfly for the next 3 days, plus get NEW Disney Frozen stockings.

Capsule: Christmas Deadline: TODAY – Best thing ever to put in a stocking!

The best (Cyber) Monday ever, says Lululemon.

A gift certificate is the perfect last-minute gift, says Musician’s Friend.

Don’t Get Your Tinsel Tangled Up, Says Papa Murphy’s…

Help Us Make Dinner!

Groupon: What people want most from Groupon this holiday season

JetBlue: Up to a 50% bonus—better it’s to both give and get!

KSL Deals: Use the code Christmas10 to save 10%.

Last-Minute Gift Ideas from Utah Valley Massage Therapy

Last Days at Bass Pro Shops! You can pay for 6 months late.

KSL Deals: 14 Great Ideas for Gifts

Guitar Center: 12 Christmas Deals, Updated Every Day

Cabela’s: You’ve made your list… is for people who have everything.

Musician’s Friend: Santa is here to help you save money in two ways. is giving our members a free gift for the holidays. Save a lot on Cyber Monday and give the gift of family

Target: Pssst! Find out more about Black Friday.

Find the Perfect Gift at De Beers

Save up to 25% at Bass Pro Shops on Santa’s Toy Shop!

Monoprice’s Holiday Gift Guide has headphones and earphones starting at less than $10

Homestead Resort is a great place to spend the holidays.

Moovly lets you make your own Happy Holidays video in 10 steps.

Guitar Center: Alert: Cyber Monday Has Been Extended

BarkBox: Dog people make the best gifts.

Waves Audio: Waves’ Black Friday sale starts right now – Get a free add-on

ProAudioStar will beat any Black Friday price and give you 15% off your next purchase.

Bonus: We don’t do this with Magic Spoon Cereal.

Bonus — hims: Keep your holiday candle burning

Bonus — Madewell: New arrivals +gift guide = ?

Bonus — Everlane: No Sale Today. How come?

Bonus: Article: Only this weekend: please do not shop.

B2B email subject lines

Team Tony Robbins: It’s your last chance to save money in time for the holidays.

Dale Carnegie Training: Have Powerful Conversations this holiday season to be Brave. Cyber Monday sale for only $1.00!! Cyber Monday deal coming soon from

3 Key Elements: Holidays got you down? Tools for Body Language to the Rescue!

Pinterest Partner Team: This week: make holiday boards and plan Pinterest-like events

Nonprofit email subject lines

Today is #GivingTuesday, says SF-Marin Food Bank.

Unique gifts for everyone on your list can be found at the California Academy of Sciences.

Today is #GivingTuesday, says the Leukemia & Lymphoma Society.

Friends of the Sea Otter: Cute Sea Otter gifts are available on Giving Tuesday

Today is #GivingTuesday, so donate now and be a part of a new tradition, says the Monterey Bay Aquarium.

A Special Gift from the Marine Mammal Center to Say Thank You for All You Do

Just Give: Gifts that help others and make you feel good

Susan G. Komen: The deadline for holiday gifts is tomorrow

Even though these holiday subject lines are sure to get you thinking, you should add your own creativity and message to your subject lines. Here are some tips to help you come up with great holiday subject lines.


Keep these tips in mind as you plan your holiday email marketing strategy. As the holiday season approaches, people’s inboxes will get more and more full, so the subject lines of your emails will be very important if you want them to stand out.