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8 Hacks for Improving Your Email Subject Lines

When it comes to running a successful email marketing campaign, strong subject lines may make or break the effort. Subscribers will examine the subject lines of almost every message you successfully deliver to their inbox, and many will decide whether or not to read those emails based just on the subject line.

Consider how difficult it is to stop reading a single line of text in the midst. You can’t stop once you start.

That is the influence your subject line has on prospective readers. Subscribers are more likely to notice and remember that one sentence than any other element of your communication.

This allows it to attract readers to read the first line of inner material.

Lose the title case

Although title case is ideal for books, it is unsuitable for most topic areas. Most emails should be designed to connect with individuals, which means using a more conversational tone for everyone except the Queen of England. Losing title case makes your email seem to be from a friend.

Here are few examples:

  • Do you aspire to be a marketing guru? [Sign up for our webinar]
  • 5 quick weight loss techniques

Keep it brief—no more than five words

How lengthy should your email subject lines be? Because almost half of emails are accessed on mobile devices, character space is restricted. Choose short, snappy words and limit yourself to 50 characters and no more than five words. Users can view the whole message and act on it more quickly this way.

Do you need any examples?

  • Income Spreadsheet for Free
  • Do you need some marketing ideas?

Make the topic and copy work in tandem

Most email applications provide a preview of the message content just under the subject line. This might go on for a while (about eight to 12 words).

Your subject line is your email’s “implied promise,” so make sure your inner language follows up from there and clearly meets that promise. Many people make the mistake of matching the preview text to the subject line, but we advocate distinguishing between the two.

Make your subject lines unique

Personalizing subject lines helps readers feel as though the email you’re sending was crafted just for them. According to Campaign Monitor, emails with customized subject lines are 26% more likely to be opened, so include a first name or other specific information.

Take a look at these fantastic examples:

  • Take a peek behind the scenes! Josh has gone live!
  • Josh Turner requested that I contact you, Kato

While the first subject line does not identify the recipient by name, the cordial tone and mention of the sender give it a personalized impression. That’s another excellent method to include customization into your topic lines.

Create a feeling of urgency

You don’t want folks to skim over your topic line. Consider utilizing phrases like “urgent” and “breaking” to motivate readers to receive your emails right away, since they are regarded the most powerful words that suggest time urgency, followed by “important” and “alert.”

Here are few examples:

  • There are just two spots remaining!
  • Our promotion ends tonight

Make use of announcements and invites

The terms “announcement” and “you’re invited” have a strong influence on open rates. You don’t even have to stretch the facts to issue a “invitation.” An “invitation” might be for anything from a webinar to a white paper available exclusively to subscribers on a mailing list.

Do you need examples of this technique?

  • You are cordially welcomed to our “Scale Your Business” webinar.
  • Tomorrow is a big day.

“Thank you” will get your attention

“Thank you” is one of the most eye-catching two-word combinations in any email subject line. It not only has a strong emotional resonance with people in a world where relationships are everything, but it also indicates a significant, even reciprocal relationship between your business and email subscribers.

Consider the following examples:

  • Thank you for being such an inspiration!
  • I just wanted to thank you.

Make the most of your “From” name

Emails with a person’s name are more likely to be opened than those with a corporation name. This increases the likelihood that your email subject line will be read. But make sure your followers know who you are, otherwise it might backfire.

  • Josh here, just wanted to check in with you.
  • [Webinar] Todd Turner’s lead generation strategies have been disclosed.


When done correctly, email marketing may deliver an engaging, customized experience that can lead prospects to become valued customers. Test these hacks with email analytics to track your results – you may be surprised at what works for you.