campaigns - Mailsnap

How to Add a Fixed-Position CTA to Your Email Newsletters

04 January 2022Deliverablity

You may provide people as much information as you want, but if they don't act on it, your efforts will go unappreciated.A few call-to-action (CTA) buttons may be required to stimulate greater interest in what you're presenting.CTA buttons are often used on websites to improve user experiences, but they are ...

8 Lead Nurturing Steps to Follow for a Successful Campaign

04 January 2022Campaigns

Lead nurturing is a highly effective way to generate more sales for your business. When you combine lead nurturing with marketing automation, your results can be even better.For digital marketers, a step-by-step lead nurturing process can turn a haphazard effort at lead generation into a well-oiled digital marketing machine.What is ...

8 Hacks for Improving Your Email Subject Lines

28 December 2021Copywriting

When it comes to running a successful email marketing campaign, strong subject lines may make or break the effort. Subscribers will examine the subject lines of almost every message you successfully deliver to their inbox, and many will decide whether or not to read those emails based just on the ...

Reframing Typography in Email Design

27 December 2021Design and UX

Since the advent of email, the presenting of content in not only legible but also entertaining ways has been essential. So why is it so frequently an afterthought?Much of the recent debate on email typography has focused on web fonts and fallbacks. This comes as no surprise. Given the email ...

Support for Animated GIFs in HTML Emails

27 December 2021Deliverablity

People wanted to know how to utilize GIFs in email in 2007, so we did a test and this is what we discovered. But, as you can expect, a lot has changed since then. However, much of what makes for effective email is still relevant today.Here are the most recent ...

Why You Should Use Buttons in Your Email Marketing Campaigns

24 December 2021Email marketing

Are you dissatisfied with the results of your email campaigns' click-through rates?You're writing excellent material and employing stunning photos, but your click-through rates are lower than you'd want.The issue may be the calls to action you're utilizing.It's simple to include call to action (CTA) buttons anywhere in your email with ...

Maximize Your ROI with Email Retargeting

23 December 2021Deliverablity

Every email marketer understands that the goal is to maximize ROI. Everything you use from your bag of tricks serves this ultimate purpose.As a result, you can't afford to disregard any email marketing strategy that may have slipped between the cracks, especially if you're a tiny firm that has to ...

5 Best Landing Page Designs of 2021

20 December 2021Design and UX

We can't tell you how these greatest landing pages of 2021 truly fared, but we're guessing they did fairly well.Take a look at them and utilize them as inspiration for your future creations.StarbucksTo begin, we have the main page for signing up for Starbucks Rewards. Take note of the minimalist ...

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