Continue reading for the ultimate picture checklist to reference before sending your next image-heavy email:
Are your photographs of good quality?
When you’re getting ready to send emails, the most crucial thing to remember is to make sure your photographs look amazing. If your subscribers get an email with blurry graphics or photographs that have been cropped in an unusual manner, it seems like you slapped something together and didn’t care enough to accomplish the basic minimum.
To ensure that only high-quality photos are included, we suggest setting your photographs to maximum quality with a resolution of 72 DPI, or high dots per inch, and increasing the image size to offer the high-DPI displays more image data to work with. In reality, blurriness occurs when displays must extrapolate pixels, therefore giving additional picture data will keep your visuals crisp.
What are the sizes of your picture files?
Having too many huge, high-quality photographs might have a negative impact on loading times, slowing down your emails significantly. And if your email takes too long to load, your subscribers will most likely trash it rather than wait.
Keep an eye on your analytics to see which email clients your subscribers use to read your emails the most frequently—this is fantastic advise for any email you send, picture-heavy or not—to help you nail down the details, but in general, you should try to keep your overall image data weight between 600-800k.
What is the format of your images?
You’ve undoubtedly heard of JPEGs, PNGs, and GIFs, the three most widely used file types. JPEG files have the lowest quality: they maintain color data but compress your picture by deliberately eliminating certain data. PNGs have a better quality and hence bigger files, which will increase the total size of your email and slow down download times. GIFs, which allow for picture and animation looping, are probably ubiquitous these days.
JPEG photos have the lowest quality, but they’re also the most compressed—that is, the smallest—which means they’ll load quicker and take up less room in your email. Images often still look fantastic as JPEGs, and you’ll have the additional benefit of quicker loading times and a lower probability of your email being banned by a spam filter.
JPEG pictures are still the best choice for photographs that do not include text. If you must include text, try utilizing PNG pictures instead.
GIFs are pictures that loop, generating animation without requiring a video format, if you’re not acquainted with them. Because many email clients do not support video, GIFs may be a wonderful method to get around video limitations. A cinemagraph is also a sort of GIF that animates just a tiny section of a still picture. There are several methods to use GIFs to improve your subscribers’ experience while reading your email.
GIFs, however, do not display nearly as many colors as PNGs or even JPEGs, so they may not be the ideal solution if you want to incorporate crisp, vibrant photographs. However, the fewer colors enable the GIF size to stay relatively modest, which might be advantageous.
Did you plan for usability?
Keep in mind that just because you produced an image-heavy email doesn’t guarantee that all of your readers will perceive it that way. You want to ensure that your emails provide an inclusive experience by designing for accessibility, ensuring that all of your subscribers, including those with visual impairments, can read them.
It’s crucial to realize that certain email-heavy graphics aren’t being opened as often as they used to, and sending too many photos in your email may cause your message to be flagged as spam.
Some individuals think that emails with a lot of photos are excessively commercial and prefer emails with more content. The expanded language makes it seem as though your business is delivering a letter to a buddy rather than pressing a hard pitch.
To get the most out of your image-heavy emails, be sure to:
- Your visuals do not detract from the message’s substance.
- The photos do not slow down the load time or provide your subscribers a bad user experience.
- The graphics are balanced with the appropriate amount of text to avoid seeming excessively promotional.
- All of your photographs are high-quality and complement your entire identity and message.
You’ll get good results from your next email marketing send if you follow these strategies to ensure your image-heavy emails work to their full potential.