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5 Ways to Measure Email Marketing Effectiveness

How successful is your email marketing?If you have to pause, think, and guess, you may need to adjust your measuring procedures. So you can respond confidently as your campaigns unfold.You may be tempted to depend exclusively on open and click-through rates to gauge email marketing performance. Depending on your aims, ...

How to Track the Success of your Email Marketing

You've researched best practices, crafted a killer email campaign, and sent it out. Nice!What's next?You might plan your next campaign, but if you do the same things, you'll get the same results. Instead, monitor the performance of your email marketing strategy to understand how to improve.To evaluate how effectively your ...

Everything you Ever Wanted to Know about Spam Filters

"Spam check."In email marketing, the spam folder is like the black hole of the email world.24% of business emails were spam in 2015, according to study. 1 in 4 emails you send to users might end up in spam.How can you avoid getting tagged as spammy?We'll cover email spam filters ...

Is your Email Bounce Rate Better than Average?

Email marketers must pay close attention to metrics.These figures aid in determining the effectiveness of your email marketing. The most essential indicators for marketers are the average email click-through rate, open rate, and conversion rate.These are excellent markers of the success of your campaign. However, there is one well-known measure ...

What is Email Source Code and Why Should I Care?

No matter how long you've been in email marketing, you're surely aware that open and click-through rates are crucial.There are several strategies to enhance these KPIs, ranging from tweaking your material to generating fantastic subject lines.However, many marketers fail to take the effort to grasp email source code, instead relying ...

5 Things to Look for in a Best Email Service Provider

Email marketing solutions are a good investment. At $44 for every $1 spent, it makes sense for every marketer.Your email marketing campaign is only as good as its ESP.Take your time while choosing an ESP. As fantastic as they all appear on paper, not all will work for your company ...

6 Online Marketing Tools to Enhance your Toolbox

When you initially start looking for an internet marketing tool, it's easy to get overwhelmed.Take the time to narrow down your digital marketing requirements to make the decision a bit easier. After you've properly established them, you may begin exploring tools in that area.The tools on our list are experts ...

6 Ways to Avoid the Spam Filter

There are several methods for avoiding the spam filter. The list below is a good place to start when it comes to optimizing your email marketing approach. When paired with proper practices for email marketing, you should be able to escape the dreadful abyss of spam.1. Begin with the topic ...