When you initially start looking for an internet marketing tool, it’s easy to get overwhelmed.

Take the time to narrow down your digital marketing requirements to make the decision a bit easier. After you’ve properly established them, you may begin exploring tools in that area.

The tools on our list are experts in the following areas:

• Conversational marketing
• Analytics 
• Social media 
• Content creation 
• Visual content (like videos and images)
• Search engine optimization (SEO) 

So, which tools did we select? Continue reading.

1. SEMrush

SEMrush is an excellent resource for people interested in using SEO to promote their content. SEMrush can help you identify what’s hot and show you what’s reachable in an already crowded market, whether you’re developing content for your landing page, social media postings, or blog entries.

SEMrush provides the following useful features:

• Domain vs. domain comparisons
• SEO writing assistant
• Keyword magic tool to help spark more ideas based on your seed keyword 
• Competitive analysis of topics and keywords/keyword phrases
• Topic research

SEMrush offers multiple price categories ranging from $99.95 per month to bespoke pricing.

2. Feedly

Looking for content ideas? Feedly is an excellent research tool. It enables you to keep up with your industry and watch multiple web sources.

This application is unique in that it employs an AI Bot called Leo to investigate your business and choose the most interesting material.

You may choose from these price levels based on your brand’s specific requirements. Prices start at $6 per month, with bespoke pricing available for bigger organizations.

3. Yoast

While we’re on the subject of content, let’s speak about Yoast. You may be acquainted with this resource if you’ve used WordPress.

Yoast is an SEO software that analyzes your current body of text and meta data to help you improve your content. This device:

• Optimizes your keywords and keyphrase phrases
• Provides options for internal linking (for premium users)
• You may preview your page on Google.
• carries out a readability scan
• Content insights are provided (for premium users)

You may use this application for free or upgrade to premium features for $89 per year per site.

4. Hootsuite

Looking for a solution to help you manage your content across several social media accounts? Hootsuite is the tool for you. This social media management tool can help you arrange your pages, whether you have one or a dozen.

The Hootsuite platform enables you to:

• Make your publishing schedule automatic.
• Engage with your fans in a one location.
• Create powerful adverts
• Analyze and monitor your metrics

Hootsuite offers a free plan for people just getting started with social media management, with a more restricted set of capabilities. If you want additional wiggle space, the $39-per-month option is available (or a higher tier with features that suit your needs). Custom pricing is also available.

5. Google Analytics

This is Google’s website analytics software, as the name implies, and it enables you to monitor who visits your website, where they come from, and so on. Other characteristics include:

• Data activation
• Data analysis and visualization
• Data collection and management
• The ability to create different audience reports

6. Vimeo

Video marketing is a trend that you should consider incorporating into your digital marketing efforts. Indeed, 92% of marketers think video is a critical component of their 2020 marketing plan.

Vimeo is a video-sharing and video-creation website. Among the features are:

• Some designs have a video player that may be customized.
• Streaming in real time
• Collaboration
• Monetization
• Analytics
• Hosting

While Vimeo provides some of its most basic features for free, it also has many subscription levels ranging from $7 to $75 per month.

Wrap up

When searching for the best internet marketing tools, you should first determine what your requirements are. After that, you may look at the programs listed above that made our list of the best digital marketing tools.