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5 Tactics for Successful Higher Ed Email Marketing

17 January 2022Email Tools

In response to the COVID-19 epidemic, higher education institutions in the United States are launching remote learning programs this school year. In reality, more than half of universities will have a distant learning option.With fewer opportunities for face-to-face engagement in the next school year, email communication is more important than ...

Why Restaurants Should Test Email Content Right Now (And How)

14 January 2022Email Tools

To put it mildly, the COVID-19 epidemic has been a rollercoaster ride that has impacted many businesses.Those in the food and beverage businesses, particularly restaurants, have been affected particularly hard.Most eateries saw a significant decrease in customers earlier this year. This was owing to severe limits imposed to prevent the ...

Quick Guide To Create Professional Email Signatures

05 January 2022Email Tools

Everything in your professional email must be flawless: the subject line, body content, and signature. Yes, even the signature is an important part of an email. However, most senders ignore it.Email signatures, in fact, may be a strong branding tool, enabling you to further personalize your message and make a ...

5 Email Tests You Need to Run Right Now for Better Results

24 December 2021Email Tools

As a contemporary marketer, you may find that testing your email marketing campaigns falls to the bottom of your priority list.However, testing need not be time-consuming, and the opportunity to enhance and optimize your findings may be invaluable.In this piece, I will outline five email tests you should perform immediately ...

Top 4 Constant Contact Alternatives for 2022

07 December 2021Email Tools

Every email service provider will have both satisfied and dissatisfied clients. As a marketer, you understand that you cannot please everyone.Here's a selection of Constant Contact alternatives to help you discover an ESP that's right for your business.Campaign Monitor vs. Constant ContactCampaign Monitor is a prominent, user-friendly email marketing software ...

4 Reasons Your Email List is a Valuable Marketing Tool

02 December 2021Email Tools

The area of marketing is a demanding one, and marketers are charged with obstacles that seem to be impossible to overcome, such as capturing attention spans that are becoming shorter and expanding numbers week after week.Continue reading to find out how your email list can be a strong and profitable ...

The Best Lead Magnet Ideas for Organic List Growth

25 November 2021Email Tools

While there are several tried-and-true strategies to stimulate email list development, some marketing teams find it challenging to create these leads without coming off as intrusive or salesy.What exactly is lead generation?Lead generation is a marketing technique that focuses primarily on acquiring information from prospective customers, such as their name ...

3 New Email Marketing Tools to Make Your Campaigns More Engaging

17 November 2021Email Tools

It's easy to forget how important each part of your marketing structure really is. Changing things up now and then can keep your customers interested and may help you reach different parts of your audience base.What is integrating email?Your marketing structure works on a number of different levels.Marketers usually work ...

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