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3 of the Best Email Welcome Series Tactics to Win Over your Audience

Email automation is a beautiful thing.

It takes the pressure off of you went it comes to precise timing, but that’s just the beginning of its amazing uses.

One of the handiest ways to utilize email automation is the welcome email. Welcome emails are a fantastic way to immediately engage the newest subscribers to your mailing list and keep them engaged.

But it’s not always quite that easy.

First, you need to construct a great email welcome series.

To help get you started, here are some of the best email welcome series tactics to win over your audience.

Before setting up your welcome emails, it’s a good idea to have a plan for how to go about it.

Thankfully, you’re not the first person on the planet to create a welcome email series, which means the path before you has already been paved by wins and losses.

Here are some of the tactics that have proven to be most effective when creating a welcome email series.

1. Consider timeliness

The entire point of a welcome email is to capitalize immediately on a customer’s interest in your brand. If they’ve taken the time to subscribe to your email list, then the chance of them interacting with your emails is high, especially at the beginning.

This is why you need to strike when the iron is hot. Sending a welcome email a week after a subscriber signs up is simply too late. When it comes to timing, 75% of email marketers send welcome emails on the first day. Only 5% wait longer than three days.

2. Say hello

A welcome email wouldn’t be much of a welcome without saying hello. A small greeting at the beginning of a welcome email can go a long way in establishing a relationship with your reader.

This greeting doesn’t need to be extensive. A simple, straightforward paragraph (that goes with your brand style and voice) will do the trick.

If you really want to have a potent welcome greeting, make sure to use personalization in your greeting. At this early point, all you probably have from the subscriber is his or her name, so be sure to use that. “Hello, Mary” is much more personable than a simple “Hello.”

In case you’re still not convinced about personalization, 94% of companies have said that personalization is vital to a great email campaign.

In case you’re still not convinced about personalization, 94% of companies have said that personalization is vital to a great email campaign.

3. Begin with a gift to the audience

It’s polite to bring a present along with you when you’re invited to someone’s home for a visit. As a result, it is recommended that you bring a present of your own whenever you are invited into someone’s inbox by that person.

This will not only convince the new subscriber that they should join up, but it will also maintain their interest in the service. And getting your consumers to connect with your business on a continuous basis is the single most important focus of digital marketing.

As for the type of gift you could give, what would it be? Even something as simple as a price reduction can do the job; if you’re really feeling nice, you could even give away some stuff for free.

A discount is better to giving away anything like a keychain or pen since it motivates the reader to continue connecting with your brand and still results in a sale for you. Keychains and pens are examples of things that may be given away.

A discount is preferable to something like a keychain or pen, because it encourages the reader to keep engaging with your company and you still get a sale out of it.

Wrap up

Because welcome emails are among the most read emails you will ever send to your subscribers, it is essential that you make an effort to respectably present the information in them.

Even though there are a lot of different factors that go into creating an interesting welcome email, the following are some of the most significant and simple to put into practice:

  • Timeliness
  • A brief good morning to you
  • Offer a gift

You will extract every last drop of potential from your welcome emails if you use these three distinct strategies in conjunction with one another.