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Social Media Facts: How Social Media Is Impacting Your Business

06 January 2022Deliverablity

Some small company owners and marketers see social media marketing as the lifeblood of small and medium business (SMB) marketing, claiming that other kinds of marketing, particularly email, cannot link them with their target audience as effectively as Instagram or Facebook.Other small companies are unwilling to devote the time required ...

How to Add a Fixed-Position CTA to Your Email Newsletters

04 January 2022Deliverablity

You may provide people as much information as you want, but if they don't act on it, your efforts will go unappreciated.A few call-to-action (CTA) buttons may be required to stimulate greater interest in what you're presenting.CTA buttons are often used on websites to improve user experiences, but they are ...

Why Relevant Content is the Base of Your Email Marketing

28 December 2021Deliverablity

Have you ever signed up for an email list only to be inundated with daily emails that don't pertain to you or your interests? We've all done it. Nobody likes to receive impersonal email after impersonal email, particularly if the substance is unimportant.You probably unsubscribed from that list, or you ...

Support for Animated GIFs in HTML Emails

27 December 2021Deliverablity

People wanted to know how to utilize GIFs in email in 2007, so we did a test and this is what we discovered. But, as you can expect, a lot has changed since then. However, much of what makes for effective email is still relevant today.Here are the most recent ...

Maximize Your ROI with Email Retargeting

23 December 2021Deliverablity

Every email marketer understands that the goal is to maximize ROI. Everything you use from your bag of tricks serves this ultimate purpose.As a result, you can't afford to disregard any email marketing strategy that may have slipped between the cracks, especially if you're a tiny firm that has to ...

Using Email Marketing to Re-engage Your App Users

22 December 2021Deliverablity

You spent weeks diligently building your software, distributing it, and advertising it online, and you managed to amass a sizable number of users and customers in the process. Excellent work! You've already accomplished something that every app developer aspires to.However, you've noticed that a few of your app users have ...

5 Customer Retention Emails Every Business Should Send

16 December 2021Deliverablity

Most company owners understand that maintaining an existing client is significantly less expensive than acquiring a new one. Existing clients are the lifeblood of every company. Businesses go out of their way to keep customers coming back, and with good cause.To keep your previous customers coming back, it's critical that ...

How Effective Is Influencer Marketing?

15 December 2021Deliverablity

You undoubtedly had an inkling that social media might transform the way you spent your time, talked with others, and received breaking news items when you first made your Facebook page, allocated your Myspace top 8, wrote your first tweet, or posted your Instagram square.And, despite the fact that the ...

How to Send Email in The Age of The Eight Second Attention Span

13 December 2021Deliverablity

The typical individual has an attention span of eight seconds. That's correct, individuals nowadays lose focus within eight seconds. According to Microsoft study, a goldfish has a higher attention span than humans, with a remarkable nine-second attention span.So, what does this short attention span imply for marketers using email to ...

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