You spent weeks diligently building your software, distributing it, and advertising it online, and you managed to amass a sizable number of users and customers in the process. Excellent work! You’ve already accomplished something that every app developer aspires to.

However, you’ve noticed that a few of your app users have slipped off the radar; that is, they’ve stopped paying attention to the rewards of your effort, and your app is now inactive on their screens.

This is not an unusual occurrence. In reality, we’ve all felt the rush of excitement that comes with installing a new app, as well as the delight of discovering its powers and features. However, that excitement fades quickly, and there are several reasons why it may evaporate entirely.

Email marketing may help you re-engage your app’s users

Perhaps the program was downloaded for a particular reason that no longer seems to be applicable. Perhaps a better app has now been developed. It’s possible you just forgot about the app.

You’ll be delighted to know this predicament is both common and entirely fixable; we’ve simply have to put ourselves in the user’s shoes and then take real actions to correct the problem. And email marketing may assist.

Soon, your users will return to you, remembering what they liked about your software in the first place.

In this week’s blog article, we’ll take a deeper look at this issue, investigating why it occurs and what we can do about it. Continue reading to learn our top email marketing tactics for re-engaging app users.

Provide useful information on features and procedures that your users may have overlooked

Everyone enjoys a polite reminder, particularly when it comes to truly essential matters. When creating emails for each of your ‘issue segments,’ you should make the first one a pleasant reminder. Identify users who have started but haven’t finished actions on your app, as well as those who haven’t concluded their registration.

For example, there may be a set of app users who added products to their virtual shopping cart but then quit the app before completing the purchase. These are the customers you should contact with an email marketing message; inform them that they have forgotten about their cart and that their things are still available for purchase. You will rekindle their interest for the things they want, and you will have a good chance of re-engaging those clients.

The same email may be sent to users who began building a premium profile but abandoned the process, as well as other comparable activities that need to be completed.

Encouragement and incentives should be provided

We all need a little encouragement now and again. Your users are no exception: Dangle a treat in front of them, a tasty cause to return to your app, and there’s no question they’ll return with a grin on their faces.

The incentives you provide in your email marketing will mostly be determined by the type and content of your app, but common (and extremely successful) ways include:

• Give consumers a coupon code
• Provide points that may be redeemed for a discount or credits.
• Give them what they want (but are unlikely to be able to afford)
• As members of an exclusive group, invite them to a “hidden chamber.”

Remember that your incentives must benefit both of you: They must create a cause for the user to return to the app and continue using it, while also assuring a sale or other beneficial outcome.

Above all, ensure that you properly express the value to the user in your email marketing, making each user feel as if you’ve addressed them individually.

Start interactive games with valuable prizes and accolades

When it comes to re-engaging your app users, look outside the box. We’ve seen excellent instances of email marketing campaigns for user re-engagement that allowed individuals to participate in games—usually basic text-pic type games—that offered meaningful rewards, accolades, or discounts in exchange for participation.

App users like games and challenges, and the simple appearance of anything new on your app might entice them to click again. Try it out and see if it works for you!

Conclusion

There you have it: five email marketing message options that can help you create and implement a strategy for re-engaging consumers who have lost interest in your app. By following these steps and thinking about what would work for you as an app user rather than you as an app developer, you should be able to strike the proper notes with your consumers and see engagement levels climb once again.