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5 Tips for your Next Product Launch Email Campaign

Campaigns
Your team is finally ready to launch the next major product, but you're stumped on how to handle the product launch email marketing.You know you need to generate interest in your new lineup, but you don't sure how.A product launch email campaign is more than just sending one email the ...

5 Best Welcome Journeys for Universities

Copywriting
Higher education must reach a broad audience.Universities must contact alumni, current students, guidance counselors, and potential students. Each audience requires customized message.Email helps higher education overcome these problems.How is this done? Successful email campaigns segment audiences. Describe your higher education audience. Then, create category-specific messages.Segmenting college emails is easy. Subscriptions ...

5 Most Effective Ways to Use Video in Email (With Examples)

Ecommerce
So you've created some effective email campaigns, but you'd want to see if you can improve your performance numbers.You understand that videos are an important marketing tool that may increase your open rates, but you're not sure where to begin.With a few video in email examples and a list of ...

How to Write a Follow-up Email that Gets Responses

Best Practice
Conversions are the main goal of marketing experts. It's the marketer's responsibility to persuade leads to take the next step, whether it's a sale, a new subscription, or an increase in social media followers.Conversions may seem to be simple tasks. But don't be deceived: 60% of individuals will either ignore ...

4 Great Email Templates for Real Estate Agents

Templates
Real estate is unlike any other sector since you are selling an investment and a future rather than a commodity. Over 673,000 properties were sold in the first quarter of 2019, a 12.4% increase over the same period last year.Marketers in the business have a large audience with which to ...

Quick Guide To Create Professional Email Signatures

Email Tools
Everything in your professional email must be flawless: the subject line, body content, and signature. Yes, even the signature is an important part of an email. However, most senders ignore it.Email signatures, in fact, may be a strong branding tool, enabling you to further personalize your message and make a ...
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