Higher education must reach a broad audience.

Universities must contact alumni, current students, guidance counselors, and potential students. Each audience requires customized message.

Email helps higher education overcome these problems.

How is this done? Successful email campaigns segment audiences. Describe your higher education audience. Then, create category-specific messages.

Segmenting college emails is easy. Subscriptions give information. With the correct tools, you can simply send personalised emails that deliver value.

Segmenting welcome emails is beneficial. Whatever a student’s stage, welcome emails are appropriate.

These conversations are the core of your connection with your students, and we can assist. Below, we outline our favorite college welcome journeys and why they work.

5 great examples and why we love them

Every contact group benefits from welcome emails. Introducing prospective students to your school’s culture and identity. It’s how alumni stay up-to-date on university news. Here are five successful welcome trips.

1. Enticing prospective students 

Your student’s journey starts with email updates. You must then convince them to attend your school.

A welcome email establishes their expectations. Create tailored automated emails using the registration information they gave.

Individualize material. Provide degree information. Include student and alumni testimonies that depict college life. Determine whether they’re still weighing possibilities or need a last push to choose your institution.

Create an email that connects with their college choosing experience. This helps remember your college. It builds a firm basis for future conversations and develops a long-lasting connection.

Deakin University emailed high school students who had recently passed the Australian Tertiary Admission Rank (ATAR) and shown interest in applying. When college selection is important. They let readers browse classrooms to imagine Deakin life.

Their messaging is branding-heavy. The email has their university’s logo. Bright colors and clear message attract teens. Personalized, branded communications creates trust, brand identification, and recruiting.

2. Maintaining an applicant’s interest 

A prospect’s application doesn’t imply they’ll attend. Once you have an applicant’s contact details, nurture the connection.

Application processes might be complex. Send helpful information. Link to pertinent school webpages. Guide their future moves.

25% of students transfer. Deliver timely, relevant information to build enthusiasm and engagement. Sort contacts by major. Distribute placement rates, scholarship options, internships, and after-school activities. This builds buzz and encourages prospective students to enroll.

In the Drexel University sample below, the reader was interested in a graduate program. Drexel thanked them for their attention, gave resources to address queries, and included university trivia.

3. Transitioning new students

First day of school may be nerve-wracking and thrilling. New school means new opportunities and unknowns. Send incoming students a nice email to ease their adjustment. Examples:

• Department head message.
• Include resources to assuage anxieties.
• Map the campus.
• Move-in and registration dates.
• Provide a contact for queries.
• Share local events.
• Invite new students to socialize.

Let them know your school is thrilled to host them. This boosts your school’s image and reputation.

UT greets students with a friendly email. Programs are announced to recipients. They can read easy-to-follow instructions for college life. There are question-answer connections. This message calms and inspires.

4. Keeping current students connected 

The welcoming trip for new and prospective students is vital.

Keep them informed about campus through emails. Inform them of events, deadlines, and campus occurrences.

Since so much can’t be done in-person this year, utilize email to generate school spirit. Publish student interviews and images, instructor profiles, and student-led projects. By engaging them, they might feel more involved in their community’s success–from home.

Each year, UCF photographs incoming students forming the letters “UCF.” This year, with the coronavirus epidemic, it’s virtual. Students may participate in college customs and feel more connected to campus life.

5. Maintaining alumni involvement

Graduates may continue their education. Alumni contribute to a university’s success. They’re great for volunteering, financial support, and enrollment.

Emails keep alumni engaged with your institution. Request outgoing students’ contact details so you may keep in touch. Ask about jobs and careers. Find students mentors. Invite people to reunions.

Wisconsin’s Alumni Association succeeds at connecting alumni. The Flamingle, their weekly newsletter, keeps readers updated on school events and introduces them to other alumni. Long after students leave, their actions increase school loyalty and involvement.

Wrap up

Welcome trips help build and sustain relationships with past, current, and prospective students. Effective welcome emails can:

• Recruiting students
• A candidate’s interest
• Students transitioning
• Connecting students
• Alumni participation

Welcome emails increase student connectedness and participation. They establish trust and loyalty, and they benefit both students and institutions.