engagement - Mailsnap

5 Ways to Up Your Email Engagement on the Fly

13 January 2022Deliverablity

Email marketers don't always have the time to make major modifications or improvements to current journeys. However, there are several basic strategies you can do right now to enhance subscriber engagement and get some rapid benefits.Before we go into the specifics, keep in mind that your subscribers are the reason ...

6 Best Practices to Encourage Customer Reviews Through Email

12 January 2022Best Practice

Reviews, whether you realize it or not, are an important aspect of your brand's internet exposure. And, regrettably, folks who have had a poor experience are far more inclined to seek an avenue to vent—the inbound nature of internet evaluations does not help you.Obviously, you have no influence over what ...

The Importance of a Newsletter Pop-up for Your Website

07 January 2022Best Practice

Even if the importance of email marketing has waned with the advent of social media, mobile marketing, and SEO, it remains one of the most effective methods to advertise your website.According to the Email Marketing & Marketing Automation Excellence 2017 report, over 54% of marketers consider email to be the ...

More Than Email: The Future of Email Marketing 2022

29 December 2021Email marketing

The future of email marketing seems to be a recurring theme in the digital marketing headlines. And more and more marketers are coming to the same conclusion: email marketing is the best way to acquire and keep consumers.Email marketing is predicted to gain traction over the next several years, maybe ...

Save Time by Setting Up a Triggered Email

29 December 2021Automation

As a marketer, you're typically juggling several jobs and wearing multiple hats. You're a project manager some days and a business analyst others.Most importantly, marketers must be innovative in order to balance their obligations. Email automation is one approach to simplify your daily responsibilities, and once set up, a triggered ...

Why You Should Use Buttons in Your Email Marketing Campaigns

24 December 2021Email marketing

Are you dissatisfied with the results of your email campaigns' click-through rates?You're writing excellent material and employing stunning photos, but your click-through rates are lower than you'd want.The issue may be the calls to action you're utilizing.It's simple to include call to action (CTA) buttons anywhere in your email with ...

6 Strategies to Market to Millennials

22 December 2021Digital Marketing

According to Pew Research Center, millennials have surpassed baby boomers to become the biggest generation in the United States. This generation, born between 1981 and 1997, is well-informed. They grew up with media and are wary of many marketing initiatives.Some businesses have thrived, but many marketers continue to struggle to ...

Using Email Marketing to Re-engage Your App Users

22 December 2021Deliverablity

You spent weeks diligently building your software, distributing it, and advertising it online, and you managed to amass a sizable number of users and customers in the process. Excellent work! You've already accomplished something that every app developer aspires to.However, you've noticed that a few of your app users have ...

5 Tips for Writing a Blog Post that Converts

16 December 2021Campaigns

Now that you understand how important having a blog can be for expanding your company, it's time to get down to business and begin creating blog entries that convert visitors into buyers.To that end, we've highlighted 5 recommendations that every content marketer should remember.Determine the purpose of your materialTo create ...

Archive