Reviews, whether you realize it or not, are an important aspect of your brand’s internet exposure. And, regrettably, folks who have had a poor experience are far more inclined to seek an avenue to vent—the inbound nature of internet evaluations does not help you.
Obviously, you have no influence over what others say about your brand on the internet. You can, however, promote customer evaluations and make it as simple for your devoted customers to post reviews as feasible.
Email may assist you in shifting the review process from an inbound, “wait and see” method to an outgoing marketing tool. In this post, we’ll discuss how to use email to your greatest advantage, as well as give some product review email template ideas.
Email is the most effective way to get consumer feedback
Yelp, Facebook, Google, TripAdvisor, and Zomato are all examples of inbound marketing techniques.
While these systems are great for general inbound marketing, they don’t provide advertisers much control over the review site. Instead, you must wait for someone to make a purchase from your firm and then hope that they would post a review online.
In contrast, email enables you to treat the review process more like an outbound marketing strategy. You don’t have to be aggressive or obnoxious. However, you may utilize email to get review forms in front of your customer’s face at the proper moment.
61% of customers prefer companies to contact them by email, so you’re already ahead of the game. Furthermore, your email remains in your customer’s inbox indefinitely until they delete it, so you don’t have to depend on a passing idea to get a review.
Email may completely transform your review process. Here’s how to get the most out of it.
Keep these best practices in mind when you’re ready to take a more direct, hands-on approach to boosting customer reviews.
1. Start with a conversational subject line
Your subject line should immediately attract attention and spark a dialogue. At the same time, it should be brief enough to appear appropriately in push notifications. Around 30 characters is ideal.
Generic subject lines like “feedback request” are insufficient to compel your consumers to act.
Instead, use subject lines like as:
- “What did you think?”
- “How did we do?”
- “Can you give people a hand?”
- “Enjoying your X?”
These topic lines initiate a dialogue and make the process seem less formal.
To promote action and develop a connection with your consumers, use the same conversational tone throughout your email message. Remind your consumers that their evaluations will benefit others like them and will tap into their empathy.
2. Make your product review email template more personalized
If there was ever a moment to be hyper-personalized, it is now. “Please examine your latest purchase” sounds artificial. One of the reasons email works so well is because it seems personal; utilizing a prepared, generic email to gather evaluations destroys your efforts.
Instead, use your data to your advantage: you know the product or service each consumer bought.
Include a picture of the goods and its name, as well as your customer’s true first name, in your email. You may also upload Instagram or Amazon photographs of other reviewers using and rating the product.
Take note of how Adidas’s basic product review email template includes the identical product picture and a brief conversational message.
3. Select a trigger time for each product with care
When it comes to gathering reviews, automation is your best friend.
That communication from Adidas was scheduled to arrive five days after the buyer completed the purchase. That’s an ideal period of time for a hoodie to be worn and experienced.
Different time triggers may be required for other items to promote user evaluations. For meal evaluations, for example, two or three hours after getting the meal may be a suitable time to send out a review request through email, however you may want to wait a week before seeking a review for a product like shampoo or anything else that requires numerous uses to have the full impact.
Products such as electronics or supplements may need more time between purchase and review request. A few weeks will allow your clients to thoroughly test the goods and provide the best informed review.
Remember that if you wait too long, you may miss the time during which your consumer is most likely to reply.
4. Speed up and simplify the review process by improving your landing page
Here, speed and accessibility are everything.
Click fatigue is a genuine issue, and it may be affecting your conversion rates.
The majority of studies on click fatigue have focused on physicians and nurses who use electronic medical records. These folks have no option but to keep clicking. Your consumers will just leave.
Reduce the amount of clicks required to get from opening the email to submitting the review. Customers should not be required to log in or establish accounts.
On the other end of the Adidas review request link, this is what the client sees. The landing page is engaging, visually appealing, and straightforward.
5. Include a GIF or attractive graphic
You don’t have to stuff these emails with GIFs and photos, but a few high-quality targeted images may go a long way toward motivating your consumer to take action.
In your product review email template, keep the topic in mind. To assist readers in visualizing the review process, use GIFs of stars.
Look at how basic but aesthetically appealing this Insurify email is. It merely asks one question and uses a colorful sliding scale with a few charming visuals.
6. Use proper etiquette
Thank you and please still go a long way.
Use automation to send thank you emails to subscribers soon after they make a transaction. This is all part of building a great digital customer service experience.
You should also thank your subscribers for their reviews and comments. After they press “submit,” redirecting them to a landing page that thanks them or provides a discount on their next sale may seem little, but it may perform wonders in driving repeat purchases.
Just be cautious with your marketing: manners are important, but encouraging your reviews may rapidly become unlawful.
Encouragement of reviews as a marketing imperative may seem onerous, but email may make the process simpler.
Keep in mind to:
- Use automation to reach out to consumers at the right moment.
- Speak to your subscribers as though they are friends.
- Make the evaluation process as quick and straightforward as feasible.
With little time and effort, email marketing allows you to promote customer evaluations as part of your broader digital marketing plan.