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Top 3 Benefits of Email Marketing for Small Businesses

Ecommerce
Regardless of the size of the business, the way that marketing dollars are allocated is very important. This is especially true for small businesses that have smaller budgets and unique needs.Every penny spent on marketing must be worth it, and small businesses especially need to ensure they’re seeing a number ...

Smart Ways to Use Custom Fields

Email marketing
Custom fields, even in their most basic form, may be a useful tool for gathering and storing more information about your subscribers. On your website, you might include a form to subscribe that also asks users about their unique interests, and then you could send that information back to your ...

Localizing Your Email Campaigns with Google Translate

Automation
Sending to multilingual subscribers is a huge problem for many of our clients. While we just modified our template builder to make it easier to send localized campaigns, wouldn't it be great if your subscribers could get newsletters in their preferred language?Continue reading to discover how to connect to a ...

2 Ways Snapchat Can Help Grow Your Business

Digital Marketing
Snapchat has emerged as the newest marketing platform worth investigating after its recent IPO. With 190 million daily active users, its reach is impressive.Snapchat allows advertisers to interact with their audience in real time while they are out and about. It's especially useful for regional advertising and producing engaging, interactive ...

Only 46.5% of Senders Use Double Opt-In – Do you?

Best Practice
Litmus conducted a global survey asking marketers whether they preferred single or double opt-ins, and the results were virtually equally split: 53.5% chose single opt-in, while 46.5% favoured double opt-in.This got us thinking: Why is the distinction between single and confirmed so polarizing?First, some context on single opt-in and verified ...

6 Ideas for Where to Start in Email Marketing

Email marketing
Email is one of the most effective marketing mediums. After all, it has been demonstrated to provide a $44 ROI for every $1 invested.But there is a lot to learn. First-time email marketers have a lot to learn, from automation to personalisation to list development. In this piece, we'll teach ...

The Best Lead Magnet Ideas for Organic List Growth

Email Tools
While there are several tried-and-true strategies to stimulate email list development, some marketing teams find it challenging to create these leads without coming off as intrusive or salesy.What exactly is lead generation?Lead generation is a marketing technique that focuses primarily on acquiring information from prospective customers, such as their name ...
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