Create Your Own Custom Email Address
Email marketing can help you build your brand in a big way, but only if you have the right tools. Getting a custom domain for your website is a good start, and the next step would be to make your own custom email address.
Most domain hosts include a custom email address with the price of a custom website domain these days, so if you’re already paying for it, why not use it?
Find out how easy it is to make your own email address on two popular hosting sites by reading on.
What’s a personalized email address?
A custom email address is exactly what it sounds like: an email address that is made just for your business. In many cases, especially for new brands, they only need one custom email address. Most of the time, these addresses are set up with the following in mind:
FirstInitial+LastName@yourcompany.com is a good email address.
There are, of course, other ways to set up a custom email address. Here are a few that companies often use:
Firstname.lastname@yourcompany.com
Firstname@yourcompany.com
Role@yourcompany.com
Department@yourcompany.com
Why is it important for your business to have a unique email address?
With about 3.8 billion email accounts online around the world, it can be hard to stand out in an inbox that is already full. Here are a few ways that a custom email address can help you stand out from the crowd and, more importantly, the competition.
People will see you as the expert you are.
Putting that first initial and last name formula into a generic Gmail address doesn’t give off the professional vibe that a sender wants.
Having a custom email address helps to show that this person is a professional who works for a specific, well-known, and reliable company. It makes this email seem not only more professional but also more real.
You’ll stand out from the other people.
Many people won’t even look at a generic Gmail message because it doesn’t stand out. But if they don’t recognize the sender, they might also think the email is dangerous.
Other subscribers, on the other hand, might mark this email address as spam because it seems unprofessional.
A custom email address makes your brand more consistent.
Consistency with your brand is important for any business, and it’s not just about how your website looks. Your website, the emails you send, the social media posts you schedule, and even your email address should all be consistent.
With a custom email address, your website and your communication efforts become linked. The brand name in your custom email address will make it easy for both regular customers and new customers to find your emails in their crowded inboxes.
Make department addresses that work for each campaign.
Individuals in your business can also be recognized by their custom email addresses. Depending on how your brand chooses to set up your custom email addresses, your audience will be able to recognize specific people or departments.
In fact, having specific email addresses for each department makes it easier for a customer with a problem to get in touch with the right department. This can reduce their frustration and make their experience with your customer service even better.
Most of the time, these personalized email addresses look like the following:
- info@yourcompany.com
- support@yourcompany.com
- administration@yourcompany.com
- finance@yourcompany.com
- customerservice@yourcompany.com
How to make sure you get a unique email address
Getting a custom email address for your business can take a few steps, depending on which hosting site you choose to work with.
GoDaddy
If you’ve chosen to use the web hosting service GoDaddy, you’ll want to make sure you set up your custom email address in the right place. In this case, you’ll want to set up an email address for your “Workspace.” Here’s what you need to know:
- Go to “My Products” in your GoDaddy account after you log in.
- Click on “Manage All” under the “Workspace Email” section.
- You should click on “Create” at the very top of the list of email addresses.
- Enter the unique email address you want to create.
- You will then enter and confirm a password for your new email address.
- When you click “Create,” you’ll see a message telling you that the process went well.
- You will need to type your email address into the pop-up box and then click “Send.” This will send you a final confirmation email with further instructions.
Google Domain and G Suite
- If you’ve decided to use Google Domain and Google’s G Suite for your business’s email needs, there are setup wizards to help you through the process.
- You will need to set up your G Suite account first. You’ll put in all of your information, including information about your business, to help you make your own email address.
- Then, Google will ask you to prove that you own your domain. There are a few different ways to show that you own your domain site, so choose the one that is easiest for you.
- After you’ve done all of the steps to verify your account, you can click “Verify and Set Up Email.”
- When you’re done with the verification and setup steps, you’ll click “Next,” which will take you to the different Plan options. Choose the one that best fits the needs of your business.
- You’ll then go through the steps of adding information about your business and payment options.
- You can look at suggested products to add to your suit, and then you’ll be ready to go.
Conclusion
Having a custom website domain is great, but if you want to strengthen your online presence, you should also make and use a custom email address. With a custom email address, you can: You look like the expert you are. To keep a brand’s image consistent. Make your email stand out in a busy inbox.
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