Snapchat has emerged as the newest marketing platform worth investigating after its recent IPO. With 190 million daily active users, its reach is impressive.
Snapchat allows advertisers to interact with their audience in real time while they are out and about. It’s especially useful for regional advertising and producing engaging, interactive tales.
Why would a company utilize Snapchat?
Many marketers assume Snapchat caters to a younger demographic. There is some truth to this, since 75% of Snapchat users are under the age of 34, and 90% of Snapchat’s monthly users are between the ages of 13 and 24.
Because Snapchat touches so many people, it’s a new marketing medium worth exploring, particularly for marketers looking to attract millennials. In this piece, we’ll go over three particular ways you may include Snapchat into your digital marketing approach.
How do you advertise on Snapchat?
Geofilters may be used to promote a local shop or event.
Snapchat Geofilters provide an opportunity to communicate with a hyper-local audience if you want to advertise a local shop or an event, such as a conference, concert, or store opening. Geofilters enable marketers to build a Snapchat filter that is available to all users in a certain location for a set period of time.
If your company is conducting a conference, for example, you can design a Geofilter for the length of the event to encourage attendees to connect with your company on Snapchat. People that use the Geofilter unintentionally spread the word about your business to their friends and coworkers.
Geofilters are classified into two types: community and on-demand.
Community Geofilters are available for free and are used to advertise and celebrate a public site, such as a city or a park. It might take up to six days for these filters to be approved. On communal Geofilters, no branding is permitted.
On-demand Geofilters are used by companies to establish a customized filter for an event, company, or place. Brands pay in full for these Geofilters, which Snapchat accepts or rejects within hours.
You must advertise your Geofilter after it has been developed. You may include information about the Geofilter in your most recent email marketing campaign, other social media platforms, and your website. You may also provide individuals who utilize your Geofilter a discount code.
Vans, an American shoe business, utilized location-specific on-demand Geofilters to illustrate Vans’ heritage and advertise their 50th Anniversary celebration. The findings were encouraging: almost one in every five Snapchatters who unlocked the Geofilters decided to share them with their friends. Furthermore, the campaign assisted Vans in outperforming normal mobile retail ads in terms of ad memory, brand favorability, and buy intent.
Wendy’s, the well-known fast food retailer, was able to boost foot traffic to its locations. Wendy’s was able to drive 42,000 customers to their locations after the debut of their time-limited Jalapeo Fresco Spicy Chicken Sandwich, owing to an on-demand Geofilter.
Raising awareness for a non-profit
Nonprofits may use Snapchat to communicate with contributors and raise awareness. This is particularly important if the organization is attempting to attract young people, Snapchat’s primary demographic.
Nonprofits may utilize Snapchat to connect with supporters of their cause. A nonprofit’s mission is more than just a solution to a problem; it’s a motivation to fight for something. Seeing the individuals who are fighting for that cause might inspire others to join them.
Snapchat has a lot of space for expansion, and marketers are coming up with novel strategies to increase interaction on the network. Snapchat may be one of the finest methods to create an impression on a younger audience.
Whether you operate an online store, a retail store, or a charity, you can use Snapchat’s unique capabilities to increase brand exposure, engagement, and, eventually, revenue.