campaigns - Mailsnap

The 15 Most Powerful Words in Subject Lines

08 December 2021Templates

The inbox may be a hostile environment. With a million other emails competing for your readers' attention, you must make your subject line stand out - and get your email opened. So, what is the most effective?We combed through hundreds of mailings to identify 15 prevalent terms - and what ...

3 Ways To Make Data Actionable In Email Campaigns

06 December 2021Campaigns

These days, it can be difficult to analyze all the clicks and touchpoints that your customers have with your business, and it’s only normal to ask: How do I make all this data actionable?And you’re not the only one asking this question.Don’t neglect your subject line and preheader textThis has ...

4 Reasons Your Email List is a Valuable Marketing Tool

02 December 2021Email Tools

The area of marketing is a demanding one, and marketers are charged with obstacles that seem to be impossible to overcome, such as capturing attention spans that are becoming shorter and expanding numbers week after week.Continue reading to find out how your email list can be a strong and profitable ...

4 Steps To Take Before Sending Your First Promo Email

02 December 2021Deliverablity

If you haven't been living under a rock for the last ten years, it's probable that you are (at least vaguely) aware of the idea that if you want your company to be successful, you need to engage in email marketing. If you haven't, it's time to get with the ...

8 Email Copywriting Tips for Engaging Content

01 December 2021Deliverablity

The first guideline of writing interesting copy, whether for an ad or an email, is that it must be something people want to read. That begins with the subject line in email copywriting. The subject line text works hard even before your readers open the email. This is why A/B ...

Localizing Your Email Campaigns with Google Translate

30 November 2021Automation

Sending to multilingual subscribers is a huge problem for many of our clients. While we just modified our template builder to make it easier to send localized campaigns, wouldn't it be great if your subscribers could get newsletters in their preferred language?Continue reading to discover how to connect to a ...

Why Email Should Be the Cornerstone of Your Digital Marketing Strategy

30 November 2021Digital Marketing

The whole planet seems to be online. Everyone in today's society uses digital channels for communication, education, entertainment, and commerce. The internet world has become an essential component of daily life.According to Pew Research, 84% of Americans use the internet; in specific age groups, such as younger generations, internet use ...

Only 46.5% of Senders Use Double Opt-In – Do you?

29 November 2021Best Practice

Litmus conducted a global survey asking marketers whether they preferred single or double opt-ins, and the results were virtually equally split: 53.5% chose single opt-in, while 46.5% favoured double opt-in.This got us thinking: Why is the distinction between single and confirmed so polarizing?First, some context on single opt-in and verified ...

6 Ideas for Where to Start in Email Marketing

26 November 2021Email marketing

Email is one of the most effective marketing mediums. After all, it has been demonstrated to provide a $44 ROI for every $1 invested.But there is a lot to learn. First-time email marketers have a lot to learn, from automation to personalisation to list development. In this piece, we'll teach ...

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