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What the iPhone 5 Means to Email Design (and Designers)

Design and UX
The iPhone 5 revolutionized mobile email design forever in 2012, and this essay was created to prepare email marketers for the inevitable changes.The mobile email design scene has altered much more in the eight years afterwards, notably with the recent debut of the iPhone X.The iPhone's Impact on Mobile Email ...

Using Email Marketing to Re-engage Your App Users

Deliverablity
You spent weeks diligently building your software, distributing it, and advertising it online, and you managed to amass a sizable number of users and customers in the process. Excellent work! You've already accomplished something that every app developer aspires to.However, you've noticed that a few of your app users have ...

Improve Your Email Campaigns With These 4 Best Practices

Best Practice
You understand how aggravating it is when consumers do not interact with your brand. You work hard to develop your marketing, but not enough people are paying attention.Everyone has been there. So, what are you going to do?If your email campaigns are underperforming, or if you're concentrating your efforts on ...

How Competitor Emails Can Perfect Your Own

Email marketing
A rising tide, as you may have heard, elevates all ships. Competitors may be a huge pain in the neck in a free market. They may, nevertheless, be your biggest source of inspiration. They keep you from being too comfortable or set in your ways.Here's what to look for in ...

5 Customer Retention Emails Every Business Should Send

Deliverablity
Most company owners understand that maintaining an existing client is significantly less expensive than acquiring a new one. Existing clients are the lifeblood of every company. Businesses go out of their way to keep customers coming back, and with good cause.To keep your previous customers coming back, it's critical that ...

4 Amazing Referral Emails That Actually Get People to Share

Ecommerce
E-commerce emails serve three key functions: engaging the consumer with the brand, confirming receipt or providing information, and inciting a customer to take action. Emails in a referral program must achieve all of this and more.A good email piques the customer's interest in both the company and the referral bonus, ...
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