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4 Statistics that Prove Email Marketing Works for Younger Demographics

30 March 2022Deliverablity

Neilson surveys show that millennials bring in over $65 billion and Generation Z brings in a staggering $143 billion each year. Restaurants, retailers, and other B2C businesses would be foolish to ignore email marketing for younger people.But how can you reach these groups without driving them away?Offer content that is ...

Email Showdown: Casper vs. Leesa

28 March 2022Deliverablity

No more bouncing from mattress to mattress in brick-and-mortar establishments for hours. Casper and Leesa are online mattress firms that deliver to your house. Amazon is now selling mattresses, so e-commerce businesses like Casper and Leesa must boost brand loyalty.Casper began in 2014 and Leesa in 2015. What we're debating ...

New Data on the Best Timing for your Event Invitation Emails

23 March 2022Deliverablity

It is one of the most important marketing questions event organizers have to answer: When should you send out emails about an event?If you send them at the wrong time, they might get lost in a sea of other emails. If you send too many, they will get sent to ...

What are Lead Magnets and Why do they Matter?

21 March 2022Deliverablity

Your email subscriber list is a vital lifeline for developing interactions with current and new consumers. According to Smart Insights, email marketing is the top performer for one out of every three digital marketers.However, before you can realize the advantages of email, you must first recruit email addresses.You might rely ...

When to Use an Animated GIF in Email Marketing

14 March 2022Deliverablity

You may exchange amusing GIFs in group messages to your pals or come across them while looking through social media, but might they be a useful marketing tool for your company?The answer is yes, but only if done properly.GIFs have made a major return, despite technical breakthroughs in video. You ...

4 Email Coupons Examples that Win Customer Loyalty

08 March 2022Deliverablity

Did you know that 93.6% of internet users consider discounts and coupons to be an essential factor in their purchasing decisions? Or that discounts in emails produce approximately 50% more revenue?One thing is certain: when done right, couponing can be very profitable for your organization.Why is this such a business ...

Piggy-backing a Lead Nurturing Strategy on your PPC Campaign

04 March 2022Deliverablity

You spend a lot on PPC. You need a lead nurturing approach to keep landing page leads engaged.Email is a great way to create an effective lead nurturing strategy.Nurturing isn't all sunshine and rainbows. PPC leads are distinct from social media, word-of-mouth, and organic leads. These email campaigns need strategy.In ...

4 Reasons Why A/B Testing can Help Increase your ROI

28 February 2022Deliverablity

So, now that we know what to test and what metrics to track during A/B testing, how can these tests help us increase our total ROI?1. Increase overall conversion rate without paying more moneyWe've said it before, and we'll say it again. It is more expensive to entirely develop an ...

Top 5 Myths about the Best time to Send Emails

25 February 2022Deliverablity

You could spend every waking hour of your day producing the finest email campaign the world has ever seen, and it would be meaningless if no one read it.This is why email marketing timing is so important. It's critical to send emails when your target audience is most likely to ...

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