Deliverablity - Mailsnap

The Importance of Customer Feedback

13 May 2022Deliverablity

Creating many channels of communication with your customers is absolutely critical to running a successful online business. And, there are so many excellent reasons for that.When you’re in the throes of keeping your business profitable through difficult times, dealing with the challenges of managing a remote workforce, creating, nurturing, and ...

Email Open Rates are Dead. Or Are They?

10 May 2022Deliverablity

Email open rate tracking is essentially dead, or is it? Apple's introduction of iOS 15’s new Privacy Protection policy that will tag any email arriving in your inbox as opened, regardless of whether your audience actually opened them is at the heart of the matter. Apple has a significant market ...

Quick Tips for Driving Engagement and Revenue During Holiday Season

04 May 2022Deliverablity

The holiday season has officially arrived – a fact that’s both exciting and frightening for marketers. It’s a season of massive traffic increases and, with that, huge sales opportunities for ecommerce businesses. Last year, online sales during the holidays added up to $102 billion in revenue, and retailers are anticipating ...

How to Send an Effective Re-engagement Email

02 May 2022Deliverablity

What to put in your campaign Once you've built your segment of inactive subscribers, it's time to brainstorm content and build your re-engagement email. Here are some ideas to consider as you craft your campaign: Make it valuable. While coupons and monetary incentives can work well in the retail space, other industries should ...

Why Does Email Accessibility Matter?

27 April 2022Deliverablity

When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone can easily understand your message, regardless of disabilities or assistive devices. You already put a ton of energy and thought into your email content, so why not take the extra ...

5 Subject Line Mistakes that are Killing your Open Rates

22 April 2022Deliverablity

Email marketers know that success begins with a subject line. After all, the subject line is what entices a subscriber to open, read, and click-through your emails.Most subscribers receive upwards of 121 emails per day, according to Radicati. With this many emails coming into the inbox, you need subject lines that ...

What is the Best Image File Size for Email?

13 April 2022Deliverablity

It can be fun and creative to design an email campaign, but there are often some technical issues to deal with as well. As you work on your email marketing strategy, you may come across some very specific questions, like how much text is too much text? From a design ...

The Top 6 Reasons your Emails Go to Spam

12 April 2022Deliverablity

As an email marketer, you most likely believe that spam is solely delivered by unscrupulous fraudsters attempting to prey on unsuspecting people. That, however, is not the case. Even reputable email marketers' communications might wind up in the spam bin.The fact is that there is more spam than you realize. ...

8 Newsletter Subject Lines that aren’t just “Plain Newsletter”

06 April 2022Deliverablity

E-newsletters are popular.The Neilson Norman Group found that individuals prefer company-related emails over Facebook posts. Facebook, sorry.Research reveals 83% of B2B marketers utilize email newsletters.How can you differentiate your newsletter from other marketing emails to enhance its open rate?Subject lines.Subject lines for newslettersEmail newsletters may offer a product or service, ...

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