When it comes to email marketing and social media, the two mediums work best when combined. It’s similar to peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys.

Well, in this case, an unstoppable marketing strategy.

There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a great place to start when combining the two marketing outlets.

Today we’ll discuss the many ways you can integrate your email marketing with social media. We’ll even dive into the steps on how to add a newsletter sign-up form to your Facebook page to get you started fast and easy.

How to integrate email marketing and social media

1. Upload email list to social accounts

The first thing you’ll want to do is connect with your email list on social media. Start by applying your subscriber list to your Facebook account and discover all of your users’ individual Facebook profiles.

Not only does this allow you to connect with your email list over a new medium, but to also properly engage each person when the opportunity arises. For instance, when they comment on one of your posts—your personal response will allow you to engage with them on an individual level.

Whether they tweet your company or use Facebook to connect—utilizing social accounts allows you to connect and communicate in real-time. And in the world of instant gratification, real-time is your best friend.

2. Include social accounts in email content

There are many companies that include the links to their Twitter and Facebook accounts within the body of their email content. Whether you choose to include social links in the footer of your email or create an email campaign promoting social content—increasing your social engagement is possible by inviting your email subscribers to like and follow your social accounts.

Try sending an email including the Twitter poll you just posted, or your Facebook video post that’s receiving a lot of traffic. Make your email audience feel like they’re missing out and provide the opportunity for them to become a part of the social media family.

3. Base your social ads on email subscribers

Facebook ads are a great resource to use within your digital marketing strategy, however, they can be pretty expensive. Using your email software allows you to target social users better based on their interest in your company.

Hopefully, you’ve been segmenting your email audience to target them properly within your email marketing. Use this data to send out the proper Facebook ads to the right group of people.

Targeting these specific users on social will increase your chances of conversion because you already know they’re interested in your brand—why else would they have subscribed to your email list? Use the information you obtain from your email marketing analytics as your Facebook ad foundation and send out targeted content to move your users further down the sales funnel.

4. Use Instagram bios to your advantage

All this talk about Facebook and Twitter, but we can’t leave out Instagram. While this platform is more visual, that doesn’t mean you’re limited to pictures and videos. On Instagram, you can post a picture that is relevant to your latest blog post and link the blog in your bio.

With this method, you’re able to grab your users’ attention with visuals or video and lead them to your blog or website. It’s another avenue available that brings more traffic to your site, allowing you to introduce your brand to more users and prospects.

5. Add a newsletter sign-up

Facebook gives you the option to add a newsletter sign-up to your account. This feature gives your followers the opportunity to sign up for your email newsletter fast and easy.

Adding email addresses to your list is rather difficult—sometimes the most difficult. Adding a f not only makes it easy for your followers, but it also increases the number of people you reach.

With a Facebook sign-up form, everyone that lands on your Facebook page has the opportunity to sign-up for your email list. And when it comes to tracking down people willing to give out their email address, this strategy makes it a whole lot easier.

But how do you add a newsletter sign-up to your Facebook page?

Wrap up

If you’re looking for more success regarding your social media accounts and email marketing, the best strategy is to integrate the two. Everyone is always comparing the two and trying to determine which is the best marketing outlet. However, no one would expect to use each one’s strength to improve the other’s downfalls.

Adding a newsletter sign-up form to your Facebook page will significantly increase the number of subscribers on your email list. You can easily reach these social media users and provide a convenient way to sign-up for your newsletter.

Custom sign-up forms and CTA buttons will lead your social media audience exactly where you want them to benefit your email marketing. But don’t forget that you can use your email to encourage social media engagement as well.

No matter how you integrate social media and email marketing, you can start by following these easy steps to add a newsletter sign-up to your Facebook page. Stop trying to determine which marketing outlets work best for your company and integrate social media and email marketing to really experience the benefits they provide.