Copywriting - Mailsnap

How to Create a Curated Newsletter

10 January 2022Copywriting

1. Select a subjectChoose a theme for your curated email newsletter as the first step.Will your curated newsletter include email marketing advice? Will you, on the other hand, curate articles regarding web design trends?Choosing a subject is one of the most important aspects of launching a curated email newsletter, and ...

Asking for Donations: Wording Matters

29 December 2021Copywriting

If you work in the nonprofit sector, you'll probably agree that nonprofit email engagement rates aren't as high as you'd want. This is especially true for contribution solicitation emails.Unlike other companies that provide goods and services in return for money, nonprofit organizations have nothing to offer in exchange for contributions.As ...

8 Hacks for Improving Your Email Subject Lines

28 December 2021Copywriting

When it comes to running a successful email marketing campaign, strong subject lines may make or break the effort. Subscribers will examine the subject lines of almost every message you successfully deliver to their inbox, and many will decide whether or not to read those emails based just on the ...

Stop Using ‘Click Here’ Calls to Action (And Here’s What to Say Instead)

15 December 2021Copywriting

The "click here" call to action has been widespread in both email and online text from HTML's early origins. Indeed, the phrase "click here" has lost its meaning in more ways than one.That is precisely the issue with utilizing it as a call to action in email marketing.What exactly is ...

Content Curation: How to Write Less and Publish More

25 November 2021Copywriting

Material curation is a strategy used by bloggers and others who write online to dramatically boost the amount and, in many cases, the quality of their content.In content curation, you gather items that you believe would appeal to your target audience, add your own ideas, and post them on your ...

6 Subject Line Tips to Break Through the Clutter

15 November 2021Copywriting

Optimizing your email subject line is a critical step in increasing the effectiveness of your marketing campaign. After all, if your topic fits in with the rest of your readers' inbox, they'll likely ignore your letter.So, how can you craft subject lines that pique the recipient's interest? Here are six ...

Common Copywriting Errors and How to Avoid Them

03 November 2021Copywriting

English is not the simplest language to learn. It's not just not phonetic, but it's also full of homophones, or words that sound the same but have various meanings, such as "to," "two," and "too."Simply said, English may be difficult even for the most devoted grammar geek, and even the ...

Use the 4 Ps Technique to Write Great Email Copy That Gets Results

29 October 2021Copywriting

Writing great email copy can be challenging, yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.So how can you ensure your email copy is working to ...

Four Composition Tips for Killer Email Copy

11 October 2021Copywriting

You want to produce great emails if you work as a marketing. But what constitutes a well-written email? Surprisingly, that isn't what your high school English instructor taught you about writing essays.Why? Because writing for email subscribers is not the same as perfecting your thesis statement, putting together drawn-out supporting ...

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