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Four Composition Tips for Killer Email Copy

You want to produce great emails if you work as a marketing. But what constitutes a well-written email? Surprisingly, that isn’t what your high school English instructor taught you about writing essays.

Why? Because writing for email subscribers is not the same as perfecting your thesis statement, putting together drawn-out supporting arguments, and hammering your compelling ideas home with a thorough conclusion.

That’s why we’ve compiled the greatest advice for writing email text that will entice your subscribers.

Perfect your topic line

The subject line serves as your shop, initial impression, and invitation to provide further information. You must nail it if you want subscribers to like you. This is how.

Personalize your subject line – Emails with customised subject lines have a 50% higher open rate. If you want to engage your readers, utilize their first name, like Delta does in the email below.

Your $15 off is almost gone
Source: Really Good Emails

Avoid using spammy terms – You may be promising “quick” rewards or “luxury” experiences. Perhaps you are offering something for “free.” However, it is not appropriate to include that in your subject line. If you must mention it, make it more imaginative. In terms of copywriting, these 100+ words are a turnoff.

Keep it brief – You only have a certain number of characters before your subject line is chopped off. This is particularly true when it comes to watching on mobile devices. Because the majority of emails are opened on mobile devices, keep subject lines brief.

Remind them what’s inside – You may be tempted to be so amusing or imaginative that you neglect to tell readers why they should open the email. “Offer inside,” “your guide includes,” “your ebook awaits,” or “order information” will suffice.

The subject line is the email’s big introduction, a summary of what’s within, and the key to motivating readers to interact. If you follow the four suggestions above, you’ll be well on your way to being an email copy champion.

Begin with an intriguing and distinct headline

Headlines aren’t limited to newspapers. They are also an excellent method to open your email, particularly because emails are often intended for customers who skim material rather than reading every word.

A headline should be 3-6 words long and describe precisely what the reader will receive from the email. Let’s look at some great examples to get started.

Apple, for example, is a corporate thinking leader, and it turns out that they are also setting trails in email composition. You’ll note in the following email that they provide a 3-word title that informs readers precisely what they receive out of the email.

iPhone 13 and iPhone 13 Pro are here.
Source: Really Good Emails

The headline is succinct, descriptive, and brief. All of the prerequisites for creating the ideal email headline. Lyft, like Apple Business, is making big news. Lyft does a few of things well in the following email. They also provide a clear explanation of what the email is about—an individual’s annual analysis of lift trips.

Lyft – Concise Email Headline
Source: Really Good Emails

In the body text, use as few words as feasible

You want to go over every detail of your new product, service, or deal, right? Wrong. You may believe that writing a long email anticipating every conceivable consumer query is the best approach to enlighten them.

Keep in mind that emails are not eBooks, whitepapers, or even blog articles. If you really must offer extra material, include a link to some of your most popular sites.

Asana demonstrates one important aspect

Do you realize how powerful the Asana project management software is? A much. Accomplish you believe it’s a good idea, however, to provide a thorough overview of all Asana can do in a single email? No.

Asana presents its stuff in a more easygoing manner. They choose one major attribute, make a killer headline, incorporate an image that both informs and shows, write two brief phrases that provide more clarification, and then urge the audience to action.

Asana – Email Copy – Word Count
Source: Really Good Emails

Kidly puts the proposal on the table

Kidly is also a master at keeping emails short and sweet. They are aware that you are not have to write down all of the specifics of an offer.

This email winner was created by Kidly’s copywriters and designers. In a nutshell, you know they’re holding a three-day sale, and all you have to do to get the offers is click. Plus, the wording is clever, and those penguins are adorable.

Kidly – Email Marketing Offer

Mention highlights accomplishments

An email congratulating a subscriber on an accomplishment is a terrific way to engage subscribers, and Mention excels at this kind of communication.

The copy nearly looks like a certificate, making it ideal for congratulating someone. The content describes their accomplishments, gives congrats and support, and then reminds the subscriber that the firm is on their side.

Mention – Engage Subscribers with Email Copy
Source: Really Good Emails

Incorporate a call to action (CTA)

Not include a call to action (CTA) in your email is like to leaving the house without your shoes on. It is a required component of every email. Even if you write a poor CTA, it is preferable to not having one at all.

You don’t want to write a terrible CTA, on the other hand. Here are some instances of effective calls to action from well-known companies.

Light makes advantage of a CTA location

While the coupon code in this email is ludicrous, the CTA is bang on. What exactly do they want you to do? Light wants you to go shopping right now.

Light – Email Copy with Call to Action
Source: Really Good Emails

Designmodo emphasizes their offerings

CTAs might be more detailed and precise. That is the method used by Designmodo, and it works. Designmodo showcases their offer via the CTA button.

Designmodo – Email Copy with Call to Action
Source: Really Good Emails


That was nothing like a college English teacher’s instruction, was it? When you concentrate on the four strategies above, you will find yourself producing email content that converts.